{"id":4583,"date":"2019-09-17T16:56:17","date_gmt":"2019-09-17T13:56:17","guid":{"rendered":"https:\/\/favorite-news.com\/es\/esta-es-la-mayor-campana-global-de-lego-internacional\/"},"modified":"2019-09-17T16:56:18","modified_gmt":"2019-09-17T13:56:18","slug":"esta-es-la-mayor-campana-global-de-lego-internacional","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/esta-es-la-mayor-campana-global-de-lego-internacional\/","title":{"rendered":"Esta es la mayor campa\u00f1a global de Lego | Internacional"},"content":{"rendered":"<p>En la campa\u00f1a han trabajado la parisina BETC y la Lego AgencyLa campa\u00f1a es obra de la agencia francesa BETC, que ha trabajado en colaboraci\u00f3n con un equipo del propio anunciante. El epicentro de la campa\u00f1a es un v\u00eddeo, que se difunde en internet, cines y televisi\u00f3n, pero la estrategia tambi\u00e9n incluye exterior y eventos.Dirigido por el colectivo Traktor, el v\u00eddeo creado muestra una aut\u00e9ntica aventura en forma persecuci\u00f3n entre un inteligente conejo y un cazador con bastante mala suerte. Todo ello se desarrolla en un tipo de mundo que solo Lego podr\u00eda crear. Cada personaje, animal y veh\u00edculo se basa en un juguete Lego actual o pasado, por lo que se ven cabezas que giran 360 grados, objetos cotidianos con un tama\u00f1o mayor al habitual y una lancha que, de repente, puede volar con un poco de ayuda de una palmera.\u00a0Julia Goldin, directora de marketing global del Grupo Lego, destaca que \u201cRebuild The World trata de comprobar hasta d\u00f3nde nos lleva la imaginaci\u00f3n y homenajear la creatividad natural de los ni\u00f1os. Queremos alentar a los peque\u00f1os de todo el mundo a desarrollar y retener estas habilidades a medida que crecen. Con esta campa\u00f1a, queremos inspirar a personas de todas las edades a desatar su creatividad para crear un mundo de infinitas posibilidades jugando con Lego\u00bb.A trav\u00e9s de Rebuild The World, la marca invita a los ni\u00f1os a liberar su creatividad y a compartir sus creaciones en la aplicaci\u00f3n Lego Life o visitando www.lego.com\/rebuild-the-world-challenge.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/internacional\/noticia\/1154614028505\/mayor-campana-global-de-lego.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la campa\u00f1a han trabajado la parisina BETC y la Lego AgencyLa campa\u00f1a es obra de la agencia francesa BETC, que ha trabajado en colaboraci\u00f3n con un equipo del propio anunciante. El epicentro de la campa\u00f1a es un v\u00eddeo, que se difunde en internet, cines y televisi\u00f3n, pero la estrategia tambi\u00e9n incluye exterior y eventos.Dirigido [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esta es la mayor campa\u00f1a global de Lego | Internacional - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/esta-es-la-mayor-campana-global-de-lego-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esta es la mayor campa\u00f1a global de Lego | Internacional - Favorite News\" \/>\n<meta property=\"og:description\" content=\"En la campa\u00f1a han trabajado la parisina BETC y la Lego AgencyLa campa\u00f1a es obra de la agencia francesa BETC, que ha trabajado en colaboraci\u00f3n con un equipo del propio anunciante. 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