{"id":4470,"date":"2019-09-13T17:39:22","date_gmt":"2019-09-13T14:39:22","guid":{"rendered":"https:\/\/favorite-news.com\/es\/ikea-apela-al-orden-pero-con-humor-marcas\/"},"modified":"2019-09-13T17:39:23","modified_gmt":"2019-09-13T14:39:23","slug":"ikea-apela-al-orden-pero-con-humor-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/ikea-apela-al-orden-pero-con-humor-marcas\/","title":{"rendered":"Ikea apela al orden (pero con humor) | Marcas"},"content":{"rendered":"<p>La campa\u00f1a es obra de McCannEl trabajo se compone de dos piezas audiovisuales para televisi\u00f3n y digital de 45 y 20 segundos, respectivamente. La primera de ellas refleja la historia de una familia que vive momentos de tristeza en celebraciones y reuniones familiares a\u00f1o tras a\u00f1o porque el padre se encuentra ausente. La familia muestra el anhelo por esa persona y se consuelan entre todos hasta que, sorprendentemente un d\u00eda, el padre sale de la habitaci\u00f3n con aspecto desali\u00f1ado, pero sonriente y victorioso porque, despu\u00e9s de varios a\u00f1os, ha encontrado el cintur\u00f3n que estaba buscando.\u00a0En la segunda pieza, la historia comienza con otra familia en la que el hijo peque\u00f1o, que est\u00e1 jugando en el sal\u00f3n, decide ir a su habitaci\u00f3n a por un juguete. El ni\u00f1o desaparece entre la marabunta de cosas en su cuarto desordenado y vuelve a aparecer al cabo de unos a\u00f1os, mayor y con aspecto adolescente, con el juguete en la mano.\u00a0La campa\u00f1a incluye, adem\u00e1s, un chatbot que hace ganar tiempo y, por lo tanto, vida. Se trata de una herramienta mediante la que el usuario podr\u00e1 descubrir, a trav\u00e9s de una serie de preguntas, cu\u00e1nto tiempo tarda en su vida en buscar objetos en su casa. Todo ello bas\u00e1ndose en una f\u00f3rmula elaborada por el matem\u00e1tico de la Universidad de La Rioja, Eduardo Sa\u00e9nz de Cabez\u00f3n a partir de los datos del estudio \u201cOrden y tiempo\u201d realizado por Sigma Dos.\u00a0Adem\u00e1s de que este chatbot recomendar\u00e1 tres soluciones de Ikea que pueden ayudar con el orden.\u00a0La campa\u00f1a se complementa adem\u00e1s con piezas digitales para Facebook e Instagram as\u00ed como activaciones en tienda. Ymedia maneja los medios.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154549054305\/ikea-apela-al-orden-humor.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es obra de McCannEl trabajo se compone de dos piezas audiovisuales para televisi\u00f3n y digital de 45 y 20 segundos, respectivamente. La primera de ellas refleja la historia de una familia que vive momentos de tristeza en celebraciones y reuniones familiares a\u00f1o tras a\u00f1o porque el padre se encuentra ausente. La familia muestra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea apela al orden (pero con humor) | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/ikea-apela-al-orden-pero-con-humor-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea apela al orden (pero con humor) | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a es obra de McCannEl trabajo se compone de dos piezas audiovisuales para televisi\u00f3n y digital de 45 y 20 segundos, respectivamente. 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