{"id":4464,"date":"2019-09-13T16:01:26","date_gmt":"2019-09-13T13:01:26","guid":{"rendered":"https:\/\/favorite-news.com\/es\/renault-patrocina-la-playlist-favorita-de-los-usuarios-de-spotify-marcas\/"},"modified":"2019-09-13T16:01:28","modified_gmt":"2019-09-13T13:01:28","slug":"renault-patrocina-la-playlist-favorita-de-los-usuarios-de-spotify-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/renault-patrocina-la-playlist-favorita-de-los-usuarios-de-spotify-marcas\/","title":{"rendered":"Renault patrocina la &#8216;playlist&#8217; favorita de los usuarios de Spotify | Marcas"},"content":{"rendered":"<p>De esta manera, Renault se convierte en la primera marca que patrocina esta popular lista de reproducci\u00f3n, con motivo del lanzamiento de su nuevo Clio.\u00a0La nueva campa\u00f1a elaborada por OMD, Publicis y Proximity, tiene como concepto creativo tres pilares que definen el estilo de vida de los espa\u00f1oles: disfrutar, compartir y conectar, caracter\u00edsticas tambi\u00e9n afines a los usuarios de Spotify.\u00a0Ahora, a trav\u00e9s del patrocinio de la playlist \u2018Descubrimiento semanal\u2019, la compa\u00f1\u00eda francesa invita a los usuarios a descubrir las nuevas funcionalidades de la quinta generaci\u00f3n de Clio, mientras escuchan nuevas canciones que se adaptan a sus gustos musicales. Los m\u00e1s de 232 millones de usuarios de Spotify en todo el mundo tienen acceso a esta lista destacada, y cada uno de ellos recibe todos los lunes sus nuevas recomendaciones.\u00a0El patrocinio de una playlist personalizada incluye, adem\u00e1s de tener un lugar destacado, dentro de \u2018Descubrimiento semanal\u2019, la marca podr\u00e1 compartir su mensaje a trav\u00e9s de audio y video en cada pausa publicitaria.\u201cHemos observado que los oyentes de \u2018Descubrimiento semanal\u2019 utilizan Spotify m\u00e1s del doble que los que no escuchan esta playlist. La raz\u00f3n es simple: la personalizaci\u00f3n. Cuanto m\u00e1s personalizado es el contenido, observamos una mayor fidelizaci\u00f3n\u201d, afirma Rodrigo Gonz\u00e1lez, director de ventas de Spotify en Espa\u00f1a.\u00a0Adem\u00e1s de en Europa, esta nueva forma de patrocinio est\u00e1 ya disponible en otro mercados como Estados Unidos, Canad\u00e1, Australia y Latinoam\u00e9rica.Spotify ya ha ofrecido con anterioridad la posibilidad de patrocinar otras playlists personalizadas, como \u2018Tus recuerdos de verano\u2019.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154550054305\/renault-patrocina-playlist-favorita-de-usuarios-de-spotify.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De esta manera, Renault se convierte en la primera marca que patrocina esta popular lista de reproducci\u00f3n, con motivo del lanzamiento de su nuevo Clio.\u00a0La nueva campa\u00f1a elaborada por OMD, Publicis y Proximity, tiene como concepto creativo tres pilares que definen el estilo de vida de los espa\u00f1oles: disfrutar, compartir y conectar, caracter\u00edsticas tambi\u00e9n afines [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renault patrocina la &#039;playlist&#039; 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