{"id":4353,"date":"2019-09-11T21:59:19","date_gmt":"2019-09-11T18:59:19","guid":{"rendered":"https:\/\/favorite-news.com\/es\/asi-irrumpio-pibank-en-el-mercado-de-fichajes-y-gano-marcas\/"},"modified":"2019-09-11T21:59:20","modified_gmt":"2019-09-11T18:59:20","slug":"asi-irrumpio-pibank-en-el-mercado-de-fichajes-y-gano-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/asi-irrumpio-pibank-en-el-mercado-de-fichajes-y-gano-marcas\/","title":{"rendered":"As\u00ed &#8216;irrumpi\u00f3&#8217; Pibank en el mercado de fichajes y gan\u00f3 | Marcas"},"content":{"rendered":"<p>La campa\u00f1a es de Darwin Social NoiseEl mercado de verano de fichajes de jugadores de f\u00fatbol siempre da mucho que hablar entre los aficionados. Aprovechando este momento de conversaci\u00f3n social, Pibank quiso ayudar a los presidentes de los clubes de f\u00fatbol a convencer a las grandes estrellas de este deporte para que fichen por sus equipos. Para ello, la entidad financiera\u00a0 lanz\u00f3 de la mano de Darwin Social Noise una ingeniosa campa\u00f1a de publicidad para ofrecer la Hipoteca Pibank a las grandes estrellas del futbol mundial que llegan a nuestro pa\u00eds.\u00a0La campa\u00f1a incluye frases como \u201cPresi, si lo que ofreces le parece poco, s\u00famale una casa. La hipoteca es cosa nuestra\u201d o \u201cPresi, si el brasile\u00f1o vuelve a Barcelona le ofrecemos una hipoteca para \u00e9l y toda su panda\u201d, o \u201cPresi, acu\u00e9rdate que en Manchester el fax tarda. Ofr\u00e9cele ya nuestra hipoteca y f\u00edchalo\u201d. La creatividad juega siempre con la actualidad de cada d\u00eda, con gui\u00f1os que conectan con los aficionados al f\u00fatbol, usando el humor para generar notoriedad entre quienes buscan casa y necesitan una hipoteca.\u00a0La acci\u00f3n se ha desarrollado en prensa deportiva, internet y redes sociales, donde se han difundido tres v\u00eddeos protagonizados por el exjugador Gaizka Mendieta, dirigi\u00e9ndose a diferentes jugadores para convencerles de que vengan a Espa\u00f1a a jugar. Adem\u00e1s, el banco ha puesto en circulaci\u00f3n autobuses que han recorrido las zonas aleda\u00f1as a los estadios con mensajes que dec\u00edan, \u201cPresi, t\u00fa haz que elija Madrid y no Tur\u00edn, que la hipoteca de su casa es cosa nuestra\u201d o \u201cPresi, tienes 13 motivos para que el franc\u00e9s se mude a Madrid, y uno m\u00e1s con nuestra hipoteca\u201d.\u00a0\u201cSabemos que una de las cosas que m\u00e1s valoran los grandes fichajes de f\u00fatbol es la casa donde van a vivir y, aunque posiblemente no necesiten hipoteca, Pibank no quiere dejar pasar la oportunidad de ofrec\u00e9rsela, y as\u00ed, entrar en la conversaci\u00f3n del verano sobre los fichajes de f\u00fatbol, y generar notoriedad\u201d, comenta Bego\u00f1a Mart\u00ednez, directora general de Pibank.Los resultados han sido excelentes. Seg\u00fan el departamento de marketing de Pibank, los medios ganados generados por la campa\u00f1a han tenido un 339% de incremento, las visitas a la web durante el periodo de campa\u00f1a han experimentado un aumento de un 65%, y los usuarios \u00fanicos, un 73%.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154465054305\/asi-irrumpio-pibank-mercado-de-fichajes-y-gano.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es de Darwin Social NoiseEl mercado de verano de fichajes de jugadores de f\u00fatbol siempre da mucho que hablar entre los aficionados. Aprovechando este momento de conversaci\u00f3n social, Pibank quiso ayudar a los presidentes de los clubes de f\u00fatbol a convencer a las grandes estrellas de este deporte para que fichen por sus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed &#039;irrumpi\u00f3&#039; Pibank en el mercado de fichajes y gan\u00f3 | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/asi-irrumpio-pibank-en-el-mercado-de-fichajes-y-gano-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed &#039;irrumpi\u00f3&#039; Pibank en el mercado de fichajes y gan\u00f3 | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a es de Darwin Social NoiseEl mercado de verano de fichajes de jugadores de f\u00fatbol siempre da mucho que hablar entre los aficionados. Aprovechando este momento de conversaci\u00f3n social, Pibank quiso ayudar a los presidentes de los clubes de f\u00fatbol a convencer a las grandes estrellas de este deporte para que fichen por sus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/asi-irrumpio-pibank-en-el-mercado-de-fichajes-y-gano-marcas\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T18:59:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-11T18:59:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/As\u00ed-irrumpi\u00f3-Pibank-en-el-mercado-de-fichajes-y-gan\u00f3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/asi-irrumpio-pibank-en-el-mercado-de-fichajes-y-gano-marcas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/asi-irrumpio-pibank-en-el-mercado-de-fichajes-y-gano-marcas\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"As\u00ed &#8216;irrumpi\u00f3&#8217; 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