{"id":4273,"date":"2019-09-11T02:02:59","date_gmt":"2019-09-10T23:02:59","guid":{"rendered":"https:\/\/favorite-news.com\/es\/asi-descansan-las-vacas-con-las-que-se-elabora-la-leche-pascual-marcas\/"},"modified":"2019-09-11T02:03:00","modified_gmt":"2019-09-10T23:03:00","slug":"asi-descansan-las-vacas-con-las-que-se-elabora-la-leche-pascual-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/asi-descansan-las-vacas-con-las-que-se-elabora-la-leche-pascual-marcas\/","title":{"rendered":"As\u00ed descansan las vacas con las que se elabora la Leche Pascual | Marcas"},"content":{"rendered":"<p>La campa\u00f1a es de Oriol VillarPascual fue el primer gran fabricante en certificar todas sus granjas en Bienestar Animal y, actualmente, es la \u00fanica gran marca que ostenta esta distinci\u00f3n en toda su leche, seg\u00fan presume en un comunicado. Los cuatro pilares de este sello: Buena Alimentaci\u00f3n, Buen Alojamiento, Buena Salud y Comportamiento.\u00a0La nueva campa\u00f1a, que lleva por nombre \u2018Buenas noches\u2019, da continuidad al relanzamiento de Leche Pascual bajo la certificaci\u00f3n en Bienestar Animal.\u00a0 El trabajo muestra c\u00f3mo descansan las vacas, ofreciendo una visi\u00f3n diferente a lo que el consumidor est\u00e1 acostumbrado. El descanso es una actividad fisiol\u00f3gica crucial para la vaca, que necesita dormitar entre 12 y 15 horas al d\u00eda.\u00a0La directora de marketing e I+D de Calidad Pascual, Mar Do\u00f1ate, ha destacado el car\u00e1cter innovador de la campa\u00f1a: \u201cNadie habla del descanso de las vacas. En Pascual hemos querido romper, una vez m\u00e1s, con los c\u00f3digos de comunicaci\u00f3n de la categor\u00eda y hablar de uno de los pilares del certificado en Bienestar Animal de AENOR basado en el referencial europeo Welfare Quality. Porque como solemos decir en la casa, cuanto mejor este la vaca, mejor ser\u00e1 la leche. Y para nosotros su descanso es fundamental\u201d.\u00a0\u00a0\u00a0La pieza creada por el director creativo Oriol Villar se desarrolla con un spot de televisi\u00f3n de 70 segundos y se complementar\u00e1 con una versi\u00f3n reducida de 30 segundos, as\u00ed como contenido adaptado para radio y digital a trav\u00e9s de una combinaci\u00f3n de planos detalle y planos generales. Carat maneja los medios.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154376054305\/asi-descansan-vacas-se-elabora-leche-pascual.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es de Oriol VillarPascual fue el primer gran fabricante en certificar todas sus granjas en Bienestar Animal y, actualmente, es la \u00fanica gran marca que ostenta esta distinci\u00f3n en toda su leche, seg\u00fan presume en un comunicado. Los cuatro pilares de este sello: Buena Alimentaci\u00f3n, Buen Alojamiento, Buena Salud y Comportamiento.\u00a0La nueva campa\u00f1a, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed descansan las vacas con las que se elabora la Leche Pascual | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/asi-descansan-las-vacas-con-las-que-se-elabora-la-leche-pascual-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed descansan las vacas con las que se elabora la Leche Pascual | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a es de Oriol VillarPascual fue el primer gran fabricante en certificar todas sus granjas en Bienestar Animal y, actualmente, es la \u00fanica gran marca que ostenta esta distinci\u00f3n en toda su leche, seg\u00fan presume en un comunicado. 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