{"id":4219,"date":"2019-09-10T12:20:39","date_gmt":"2019-09-10T09:20:39","guid":{"rendered":"https:\/\/favorite-news.com\/es\/carmen-gonzalez-coiradas-directora-de-marketing-y-comunicacion-de-gvc-gaesco-profesionales\/"},"modified":"2019-09-10T12:20:40","modified_gmt":"2019-09-10T09:20:40","slug":"carmen-gonzalez-coiradas-directora-de-marketing-y-comunicacion-de-gvc-gaesco-profesionales","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/carmen-gonzalez-coiradas-directora-de-marketing-y-comunicacion-de-gvc-gaesco-profesionales\/","title":{"rendered":"Carmen Gonz\u00e1lez Coiradas, directora de marketing y comunicaci\u00f3n de GVC Gaesco | Profesionales"},"content":{"rendered":"<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Carmen Gonz\u00e1lez Coiradas<\/figcaption><\/figure>\n<p>La incorporaci\u00f3n de Gonz\u00e1lez Coiradas se enmarca en la nueva orientaci\u00f3n estrat\u00e9gica iniciada por GVC Gaesco con el nombramiento en marzo de este a\u00f1o de Enrique Garc\u00eda Palacio como nuevo CEO del grupo.\u00a0<\/p>\n<p>Gonz\u00e1lez Coiradas cuenta con una trayectoria de m\u00e1s de 20 a\u00f1os ejerciendo altos cargos en los campos de la comunicaci\u00f3n y el marketing. Concretamente, ha desempe\u00f1ado los \u00faltimos 13 a\u00f1os de su trayectoria profesional en Ahorro Corporaci\u00f3n (adquirida por RentaMarkets en 2018), donde alcanz\u00f3 las m\u00e1ximas responsabilidades al frente de las \u00e1reas de comunicaci\u00f3n y marketing. Durante su etapa, dise\u00f1\u00f3 y ejecut\u00f3 las estrategias para la captaci\u00f3n, conversi\u00f3n y fidelizaci\u00f3n de clientes, as\u00ed como el desarrollo de las plataformas digitales de la empresa. Anteriormente, hab\u00eda ejercido el cargo de directora de cuentas digitales en varias firmas del sector publicitario.<\/p>\n<p>La nueva directora de marketing y comunicaci\u00f3n es licenciada en Ciencias Econ\u00f3micas y Empresariales por la Universidad CEU San Pablo de Madrid. Gonz\u00e1lez Coiradas cuenta tambi\u00e9n con un MBA por el Instituto de Empresa de Madrid, adem\u00e1s de un Programa de Direcci\u00f3n en Marketing y Publicidad Digital en esta misma instituci\u00f3n.\u00a0<\/p>\n<\/div>\n<p>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/profesionales\/noticia\/1154433031505\/carmen-gonzalez-coiradas-directora-de-marketing-y-comunicacion-de-gvc-gaesco.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carmen Gonz\u00e1lez Coiradas La incorporaci\u00f3n de Gonz\u00e1lez Coiradas se enmarca en la nueva orientaci\u00f3n estrat\u00e9gica iniciada por GVC Gaesco con el nombramiento en marzo de este a\u00f1o de Enrique Garc\u00eda Palacio como nuevo CEO del grupo.\u00a0 Gonz\u00e1lez Coiradas cuenta con una trayectoria de m\u00e1s de 20 a\u00f1os ejerciendo altos cargos en los campos de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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