{"id":4211,"date":"2019-09-06T14:22:57","date_gmt":"2019-09-06T11:22:57","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-sector-de-calzado-crece-sobre-todo-en-internet-investigacion\/"},"modified":"2019-09-06T14:22:58","modified_gmt":"2019-09-06T11:22:58","slug":"el-sector-de-calzado-crece-sobre-todo-en-internet-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-sector-de-calzado-crece-sobre-todo-en-internet-investigacion\/","title":{"rendered":"El sector de calzado crece (sobre todo en internet) | Investigaci\u00f3n"},"content":{"rendered":"<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Un par de zapatillas de la marca Pablosky<\/figcaption><\/figure>\n<p>La reactivaci\u00f3n del tr\u00e1fico de compra es una de las claves de este buen inicio de a\u00f1o, durante el cual m\u00e1s del 59,2% de los espa\u00f1oles ha comprado calzado, ante el 58,3% en 2018, y adem\u00e1s han pagado un precio medio un 5,5% superior al de hace un a\u00f1o.\u00a0<\/p>\n<p>A pesar de que el calzado femenino sigue generando la mayor parte del negocio, representando el 48,1% del valor total del sector, la reactivaci\u00f3n ha sido m\u00e1s intensa para el calzado de hombre, que crece un 9% en valor en estos primeros seis meses. En cuanto al calzado infantil, tambi\u00e9n ha registrado un repunte de facturaci\u00f3n del 3,9%, hasta los 260 millones de euros, en contraste con la evoluci\u00f3n negativa del resto de la moda infantil.\u00a0<\/p>\n<h4>El canal online sigue creciendo\u00a0<\/h4>\n<p>Las cadenas de moda son el canal de compra que m\u00e1s ha impulsado la recuperaci\u00f3n del sector, y las que consiguen atraer a un mayor n\u00famero de compradores. En el primer semestre esta tipolog\u00eda de tiendas ya concentra el 31,2% de penetraci\u00f3n, ante el 29,3% de hace un a\u00f1o.\u00a0<br \/>Este hecho relega a las zapater\u00edas tradicionales como segundo canal m\u00e1s elegido, unos establecimientos que desde hace unos a\u00f1os se est\u00e1n enfrentando a la expansi\u00f3n de las cadenas organizadas, tanto aquellas dedicadas a la moda generalista como las especializadas en calzado o deporte.\u00a0<\/p>\n<p>A pesar del liderazgo de las cadenas, el comercio electr\u00f3nico es el canal de compra que est\u00e1 experimentando un mayor crecimiento. La compra online sigue atrayendo cada vez a m\u00e1s personas, consiguiendo ya que 1 de cada 10 espa\u00f1oles hayan comprado calzado a trav\u00e9s de la red durante la primera mitad de 2019.\u00a0<\/p>\n<p>A pesar del buen inicio de a\u00f1o, el mercado de calzado acumula un retroceso en compra y facturaci\u00f3n durante los \u00faltimos a\u00f1os. Los niveles de facturaci\u00f3n del primer semestre de 2019 se sit\u00faan un 15,2% por debajo de los datos del mismo periodo de 2015, y habiendo perdido uno de cada diez compradores.\u00a0<\/p>\n<\/div>\n<p>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1144341031605\/sector-de-calzado-crece-internet.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un par de zapatillas de la marca Pablosky La reactivaci\u00f3n del tr\u00e1fico de compra es una de las claves de este buen inicio de a\u00f1o, durante el cual m\u00e1s del 59,2% de los espa\u00f1oles ha comprado calzado, ante el 58,3% en 2018, y adem\u00e1s han pagado un precio medio un 5,5% superior al de hace [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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