{"id":4060,"date":"2019-09-03T13:29:30","date_gmt":"2019-09-03T10:29:30","guid":{"rendered":"https:\/\/favorite-news.com\/es\/crece-el-gasto-en-productos-sin-gluten-investigacion\/"},"modified":"2019-09-03T13:29:31","modified_gmt":"2019-09-03T10:29:31","slug":"crece-el-gasto-en-productos-sin-gluten-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/crece-el-gasto-en-productos-sin-gluten-investigacion\/","title":{"rendered":"Crece el gasto en productos sin gluten | Investigaci\u00f3n"},"content":{"rendered":"

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El informe es de Nielsen<\/figcaption><\/figure>\n

Si bien la incidencia de la enfermedad cel\u00edaca afecta a un 1% de la poblaci\u00f3n, los productos sin gluten est\u00e1n presentes tanto en hogares \u201ccel\u00edacos\u201d como en aquellos sin esta necesidad m\u00e9dica. Esto se debe a una mayor concienciaci\u00f3n sobre la salud, lo que hace crecer su protagonismo en el consumo, especialmente a hogares j\u00f3venes y con hijos.<\/p>\n

Por otro lado, en un vistazo a la lista de la compra sin gluten se puede observar como los art\u00edculos de panificaci\u00f3n son los m\u00e1s habituales, ya que son responsables de cerca del 40% del gasto. Le siguen las galletas, con el 21%, y las pastas alimenticias, con el 15% sobre el total. Otras referencias muy demandadas son los cereales y la boller\u00eda, con el 13% y el 11% del gasto en productos espec\u00edficos sin gluten, respectivamente.
\u00a0<\/p>\n

Un producto ‘premium’<\/span><\/p>\n

Una de las claves que diferencia la cesta sin gluten de la compra de la convencional est\u00e1 en su diferencial de precio, mucho mayor en la primera y que convierte a muchos de estos productos en premium<\/em>. Por ejemplo, en la categor\u00eda de galletas, el precio medio por kilo es un 122% m\u00e1s caro que el convencional. Lo mismo sucede con las pastas alimenticias, un 114% m\u00e1s caras.<\/p>\n

Es adem\u00e1s un nicho de mercado especialmente explorado por las marcas de fabricante, pues a estas pertenece el 76% de las ventas sin gluten, frente al 24% de la marca del distribuidor; cuando en el total de gran consumo la diferencia es m\u00e1s estrecha, 61% versus 39%.<\/p>\n

Seg\u00fan la experta en consumidor de Nielsen, Judith Cadierno, \u201cel aumento en el diagn\u00f3stico de la enfermedad, no solo en ni\u00f1os, sino tambi\u00e9n en adultos, as\u00ed como una creciente concienciaci\u00f3n por parte de los fabricantes, hace que los productos sin gluten est\u00e9n cada vez m\u00e1s en los hogares, incluso aunque la enfermedad cel\u00edaca no est\u00e9 presente. Es un fen\u00f3meno que vemos en otras categor\u00edas, como la leche, donde muchos consumidores se han pasado a las bebidas vegetales, en algunos casos por prescripci\u00f3n m\u00e9dica por intolerancia a la lactosa, pero otros lo quitan de su dieta por decisi\u00f3n propia sin existir ning\u00fan problema de salud diagnosticado\u201d.<\/p>\n<\/div>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] El informe es de Nielsen Si bien la incidencia de la enfermedad cel\u00edaca afecta a un 1% de la poblaci\u00f3n, los productos sin gluten est\u00e1n presentes tanto en hogares \u201ccel\u00edacos\u201d como en aquellos sin esta necesidad m\u00e9dica. Esto se debe a una mayor concienciaci\u00f3n sobre la salud, lo que hace crecer su protagonismo en […]<\/p>\n","protected":false},"author":2,"featured_media":4061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"\nCrece el gasto en productos sin gluten | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/crece-el-gasto-en-productos-sin-gluten-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crece el gasto en productos sin gluten | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El informe es de Nielsen Si bien la incidencia de la enfermedad cel\u00edaca afecta a un 1% de la poblaci\u00f3n, los productos sin gluten est\u00e1n presentes tanto en hogares \u201ccel\u00edacos\u201d como en aquellos sin esta necesidad m\u00e9dica. 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