{"id":3680,"date":"2019-08-21T09:16:00","date_gmt":"2019-08-21T06:16:00","guid":{"rendered":"https:\/\/favorite-news.com\/es\/telefonia-huawei-se-instala-entre-las-grandes-anunciantes-investigacion\/"},"modified":"2019-08-21T09:16:01","modified_gmt":"2019-08-21T06:16:01","slug":"telefonia-huawei-se-instala-entre-las-grandes-anunciantes-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/telefonia-huawei-se-instala-entre-las-grandes-anunciantes-investigacion\/","title":{"rendered":"Telefon\u00eda: Huawei se instala entre las grandes anunciantes | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Campa\u00f1a de exterior de Huawei de 2018<\/figcaption><\/figure>\n<ul>\n<li><strong>Huawei<\/strong> est\u00e1 difundiendo, en el momento de redactar estas l\u00edneas, una gran campa\u00f1a en medios en la que da garant\u00edas a los consumidores sobre el funcionamiento de sus terminales a ra\u00edz de la decisi\u00f3n de Android de no actualizar el sistema operativo de los dispositivos de la marca como consecuencia de la tensi\u00f3n comercial entre Estados Unidos y China. El ranking de anunciantes de 2019 dar\u00e1 cuenta de c\u00f3mo influye esta campa\u00f1a en su inversi\u00f3n, pero el de 2018 ya da cuenta de un gran salto por parte de la compa\u00f1\u00eda china, que ha m\u00e1s que triplicado su inversi\u00f3n al pasar de 5,44 millones invertidos en el ejercicio 2017 a los 17,18 del a\u00f1o pasado y se coloca en tercer lugar de la tabla.<\/li>\n<li>Esta refleja en su conjunto una subida en inversi\u00f3n, justamente, casi id\u00e9ntica al incremento de <strong>Huawei<\/strong> y crece un 10,4%. <strong>Samsung<\/strong> contin\u00faa como l\u00edder muy destacado, con 27,54 millones de euros, gracias a la difusi\u00f3n en medios que ha dado a acciones como <em>#SmartGirls<\/em> y <em>#Yanohayexcusas<\/em> y a pesar de que ha recortado su inversi\u00f3n e m\u00e1s de 6 millones. Todav\u00eda m\u00e1s notable, y quiz\u00e1 reflejo de la no f\u00e1cil situaci\u00f3n que atraviesa la compa\u00f1\u00eda, es el recorte de <strong>Vodafone<\/strong>, muy cercano a los 9 millones de euros (-62,3%).\u00a0 Su filial Vodafone Enabler, que comercializa la marca de coste reducido Lowi, reduj\u00f3 su inversi\u00f3n en solo un 4,0%.<\/li>\n<li>En la parte m\u00e1s alta de la tabla tambi\u00e9n incrementaron su inversi\u00f3n <strong>Orange<\/strong>, e la concentr\u00f3 en su campa\u00f1a para promover un buen uso de la tecnolog\u00eda, y sobre todo <strong>Apple<\/strong>, con un 26,1%. Su publicidad en Espa\u00f1a se dedica sobre todo a promocionar el IPhone.<\/li>\n<li>Las restantes operadoras de servicios de telefon\u00eda que est\u00e1n en los diez primeros lugares de la clasificaci\u00f3n registraron evoluciones bien diferentes. <strong>Xfera M\u00f3viles<\/strong>, que comercxializa sus servicios con la ense\u00f1a MasM\u00f3vil, aparece en quinto lugar con una inversi\u00f3n de 9,83 millones de euros fruto de un incremento del 17,6%; <strong>Pepemobile<\/strong> invirti\u00f3 4,89 millones, pero en su caso el aumento es mucho m\u00e1s notable, un 131,1%; y el gigante <strong>Telef\u00f3nica<\/strong>, finalmente, se movi\u00f3 en sentido contrario: recort\u00f3 su inversi\u00f3n un 24,3% y la dej\u00f3 en 3,48%.<\/li>\n<li>Cierra el grupo de los diez primeros anunciantes de este sector otra gran empresa por volumen, en este caso Amazon. Convertida en uno de los anunciantes m\u00e1s activos del mercado televisivo, su apoyo publicitario a Alexa, su asistente de voz, impuls\u00f3 su inversi\u00f3n en el terreno de las telecomunicaciones desde los 45.000 euros de 2017 a los 3,05 millones de 2018.<\/li>\n<\/ul>\n<p><em>Ver los contenidos completos del especial Anunciantes en el n\u00famero 1601 de Anuncios<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1134001031605\/telefonia-huawei-se-instala-grandes-anunciantes.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Campa\u00f1a de exterior de Huawei de 2018 Huawei est\u00e1 difundiendo, en el momento de redactar estas l\u00edneas, una gran campa\u00f1a en medios en la que da garant\u00edas a los consumidores sobre el funcionamiento de sus terminales a ra\u00edz de la decisi\u00f3n de Android de no actualizar el sistema operativo de los dispositivos de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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