{"id":3476,"date":"2019-08-07T10:26:34","date_gmt":"2019-08-07T07:26:34","guid":{"rendered":"https:\/\/favorite-news.com\/es\/belleza-e-higiene-procter-gamble-cede-el-testigo-a-loreal-investigacion\/"},"modified":"2019-08-07T10:26:35","modified_gmt":"2019-08-07T07:26:35","slug":"belleza-e-higiene-procter-gamble-cede-el-testigo-a-loreal-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/belleza-e-higiene-procter-gamble-cede-el-testigo-a-loreal-investigacion\/","title":{"rendered":"Belleza e Higiene: Procter &#038; Gamble cede el testigo a L\u2019Or\u00e9al | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La actriz Rossy de Palma, en una campa\u00f1a de L&#8217;Or\u00e9al<\/figcaption><\/figure>\n<ul>\n<li><strong>L\u2019Or\u00e9al regresa al primer lugar de la clasificaci\u00f3n de Belleza elaborada por InfoAdex<\/strong>, un puesto que hab\u00eda perdido el a\u00f1o anterior a manos de Procter &amp;Gamble. El gigante franc\u00e9s destin\u00f3 a publicitar sus marcas un total de 67 millones de euros, un 15% superior al a\u00f1o anterior. La compa\u00f1\u00eda comercializa un muy alto n\u00famero marcas, entre ellas algunas de gran consumo como Garnier y L\u00d3r\u00e9al Paris, y otras de alta gama como Lanc\u00f4me, YSL o Ralph Lauren. L\u2019Or\u00e9al, junto con P&amp;G, tienen un volumen de inversi\u00f3n muy superior al del resto de los anunciantes de la tabla (ambos por encima de los 50 millones de euros).<\/li>\n<li><strong>Procter &amp; Gamble se sit\u00faa a continuaci\u00f3n.<\/strong> La multinacional, que compite con marcas como Pantene, Gillette, Olay, Evax, Dodot, Tampax, Ausonia o Max Factor, destin\u00f3 a esta \u00e1rea 57 millones de euros, un 4,3 % menos que el a\u00f1o precedente, o en t\u00e9rminos absolutos, 2,5 millones menos.<\/li>\n<li>Grandes marcas de consumo, grandes marcas de alta gama y grandes grupos empresariales. Esta es la combinaci\u00f3n protagonista de uno de los principales sectores anunciantes, el de Belleza e Higiene, que en Espa\u00f1a y en 2018 gener\u00f3 una inversi\u00f3n publicitaria en medios de 333,8 millones de euros, cifra un 4,1% superior a la registrada el a\u00f1o anterior.<\/li>\n<li>La empresa catalana de moda y perfumes <strong>Puig<\/strong>, que destin\u00f3 a anunciarse una cantidad un 9% superior a la del a\u00f1o precedente, y <strong>Coty<\/strong>, con una subida de su esfuerzo publicitario del 22%, son tercera y cuarta con una inversi\u00f3n superior a los 20 millones de euros.<\/li>\n<li>Las compa\u00f1\u00edas que, entre los diez primeros, redujeron su partida est\u00e1n<strong> LVMH<\/strong>, sexto, cuya reducci\u00f3n se cifra en un 13% (-2,6 millones); <strong>Reckitt Benckiser<\/strong> (-15,6%, 1,7 millones menos) y <strong>Unilever<\/strong>, que cierra como d\u00e9cimo y con la mayor ca\u00edda, 2,7 millones menos invertidos en publicidad, un 23,4%.<\/li>\n<li>Si las diferencias en la parte alta de la tabla son grandes (entre el primer clasificado y el tercero hay una distancia de 39 millones de euros), a partir del s\u00e9ptimo clasificado, las distancias se estrechan y, a partir de ese punto, unos cientos de miles de euros van marcando las diferencia. En cualquier caso, hablamos de vol\u00famenes de inversi\u00f3n importantes, y son 32 los anunciantes que superan el mill\u00f3n de euros.<\/li>\n<\/ul>\n<p><em>Ver los contenidos completos del especial Anunciantes en el n\u00famero 1601 de Anuncios<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1133945031605\/belleza-higiene-procter-gamble-cede-testigo-loreal.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La actriz Rossy de Palma, en una campa\u00f1a de L&#8217;Or\u00e9al L\u2019Or\u00e9al regresa al primer lugar de la clasificaci\u00f3n de Belleza elaborada por InfoAdex, un puesto que hab\u00eda perdido el a\u00f1o anterior a manos de Procter &amp;Gamble. El gigante franc\u00e9s destin\u00f3 a publicitar sus marcas un total de 67 millones de euros, un 15% superior [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Belleza e Higiene: Procter &amp; Gamble cede el testigo a L\u2019Or\u00e9al | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/belleza-e-higiene-procter-gamble-cede-el-testigo-a-loreal-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belleza e Higiene: Procter &amp; Gamble cede el testigo a L\u2019Or\u00e9al | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La actriz Rossy de Palma, en una campa\u00f1a de L&#8217;Or\u00e9al L\u2019Or\u00e9al regresa al primer lugar de la clasificaci\u00f3n de Belleza elaborada por InfoAdex, un puesto que hab\u00eda perdido el a\u00f1o anterior a manos de Procter &amp;Gamble. 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