{"id":3471,"date":"2019-08-05T09:03:16","date_gmt":"2019-08-05T06:03:16","guid":{"rendered":"https:\/\/favorite-news.com\/es\/volkswagen-group-nuevo-lider-de-los-mil-investigacion\/"},"modified":"2019-08-05T09:03:16","modified_gmt":"2019-08-05T06:03:16","slug":"volkswagen-group-nuevo-lider-de-los-mil-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/volkswagen-group-nuevo-lider-de-los-mil-investigacion\/","title":{"rendered":"Volkswagen Group, nuevo l\u00edder de los mil | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Volkswagen lidera el ranking<\/figcaption><\/figure>\n<ul>\n<li>Un fuerte impulso a su inversi\u00f3n en medios cifrado en un 24% le ha permitido a<strong> Volkswagen Group Distribuci\u00f3n Espa\u00f1a <\/strong>ocupar la primera posici\u00f3n del vigesimocuarto Ranking InfoAdex-Anuncios de\u00a0 Anunciantes, que contiene datos de los mil primeros anunciantes del mercado espa\u00f1ol en el a\u00f1o 2018. La empresa de coches es l\u00edder del ranking por vez primera y lo hace con una inversi\u00f3n de 86,9 millones de euros.<\/li>\n<li>En segunda posici\u00f3n se sit\u00faa <strong>El Corte Ingl\u00e9s<\/strong>, que encabez\u00f3 la tabla en las dos ediciones anteriores del ranking y que en esta figura con una inversi\u00f3n de 85,4 millones de euros, resultado de un recorte del 4,7% respecto al a\u00f1o precedente. La tercera plaza la ocupa <strong>Orange<\/strong>, cuya inversi\u00f3n fue de 74,1 millones, una cifra muy similar a la que el operador de telecomunicaciones destin\u00f3 a publicidad en medios en 2017. <strong>L\u00ednea Directa<\/strong>, cuarto clasificado, protagoniza, con 24,4 millones de incremento, el aumento en t\u00e9rminos absolutos m\u00e1s alto del ranking.<\/li>\n<li>En su conjunto, los mil anunciantes del ranking invirtieron en publicidad en medios 3.760,03 millones de euros, cifra que supone un incremento del 6,8% respecto a lo que estas compa\u00f1\u00edas dedicaron a anunciarse el a\u00f1o anterior. El porcentaje es casi 4 puntos mayor que el 2,9% en que, seg\u00fan la propia InfoAdex, creci\u00f3 la inversi\u00f3n total en medios en Espa\u00f1a en 2018.<\/li>\n<\/ul>\n<p><em>Ver los contenidos completos del especial Anunciantes en el n\u00famero 1601 de Anuncios<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1133937031605\/volkswagen-group-nuevo-lider-de-mil.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Volkswagen lidera el ranking Un fuerte impulso a su inversi\u00f3n en medios cifrado en un 24% le ha permitido a Volkswagen Group Distribuci\u00f3n Espa\u00f1a ocupar la primera posici\u00f3n del vigesimocuarto Ranking InfoAdex-Anuncios de\u00a0 Anunciantes, que contiene datos de los mil primeros anunciantes del mercado espa\u00f1ol en el a\u00f1o 2018. La empresa de coches es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen Group, nuevo l\u00edder de los mil | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/volkswagen-group-nuevo-lider-de-los-mil-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen Group, nuevo l\u00edder de los mil | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Volkswagen lidera el ranking Un fuerte impulso a su inversi\u00f3n en medios cifrado en un 24% le ha permitido a Volkswagen Group Distribuci\u00f3n Espa\u00f1a ocupar la primera posici\u00f3n del vigesimocuarto Ranking InfoAdex-Anuncios de\u00a0 Anunciantes, que contiene datos de los mil primeros anunciantes del mercado espa\u00f1ol en el a\u00f1o 2018. 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