{"id":3285,"date":"2019-07-26T20:40:24","date_gmt":"2019-07-26T17:40:24","guid":{"rendered":"https:\/\/favorite-news.com\/es\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\/"},"modified":"2019-07-26T20:40:25","modified_gmt":"2019-07-26T17:40:25","slug":"carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\/","title":{"rendered":"Carlos Garc\u00eda Acevedo, CEO de Movistar Riders con competencias sobre comercial y marketing | Profesionales"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Carlos Garc\u00eda Acevedo<\/figcaption><\/figure>\n<p>As\u00ed el club pasa a contar con dos consejeros delegados: Fernando Piquer, al frente de la estrategia global y deportiva, y Acevedo, que se centrar\u00e1 en los aspectos comerciales y de marketing del negocio.<\/p>\n<p>Licenciado en Administraci\u00f3n y Direcci\u00f3n de Empresas por la Universidad Aut\u00f3noma de Madrid y m\u00e1ster en Comunicaci\u00f3n Empresarial y Publicidad por ESIC, Garc\u00eda Acevedo comenz\u00f3 a trabajar en el mundo digital hace casi 20 a\u00f1os y ha pasado por empresas como Antevenio o Yahoo. Durante los \u00faltimos 10 a\u00f1os ha trabajado en el \u00e1mbito de los medios de comunicaci\u00f3n, en concreto en los grupos Prisa y Zeta (del que ha sido director general comercial), \u201cmotivado principalmente por el brutal cambio de paradigma que ha supuesto la digitalizaci\u00f3n para el sector. Un cambio que ahora se est\u00e1 produciendo en la industria audiovisual y del entretenimiento, siendo el territorio de los eSports el que mejor simboliza esa nueva tendencia de consumo, sobre todo entre las audiencias m\u00e1s j\u00f3venes\u201d, indica el nuevo CEO en un comunicado.<\/p>\n<p>En el mismo, el otro CEO de la compa\u00f1\u00eda, Fernando Piquer, se\u00f1ala que este \u00faltimo fichaje \u201ces una clara apuesta por la evoluci\u00f3n de Movistar Riders como marca de entretenimiento global. Esto se articular\u00e1 a trav\u00e9s de la generaci\u00f3n de nuevas v\u00edas de negocio que apoyen el \u00e1rea deportiva, como comenzamos a hacer en el pasado a\u00f1o con nuestra estrategia de licensing o la entrada de nuevos patrocinadores como Mahou\u201d.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/profesionales\/noticia\/1134033031505\/carlos-garcia-acevedo-ceo-de-movistar-riders-competencias-comercial-y-marketing.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Carlos Garc\u00eda Acevedo As\u00ed el club pasa a contar con dos consejeros delegados: Fernando Piquer, al frente de la estrategia global y deportiva, y Acevedo, que se centrar\u00e1 en los aspectos comerciales y de marketing del negocio. Licenciado en Administraci\u00f3n y Direcci\u00f3n de Empresas por la Universidad Aut\u00f3noma de Madrid y m\u00e1ster en Comunicaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlos Garc\u00eda Acevedo, CEO de Movistar Riders con competencias sobre comercial y marketing | Profesionales - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlos Garc\u00eda Acevedo, CEO de Movistar Riders con competencias sobre comercial y marketing | Profesionales - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Carlos Garc\u00eda Acevedo As\u00ed el club pasa a contar con dos consejeros delegados: Fernando Piquer, al frente de la estrategia global y deportiva, y Acevedo, que se centrar\u00e1 en los aspectos comerciales y de marketing del negocio. Licenciado en Administraci\u00f3n y Direcci\u00f3n de Empresas por la Universidad Aut\u00f3noma de Madrid y m\u00e1ster en Comunicaci\u00f3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-26T17:40:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-26T17:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Carlos-Garc\u00eda-Acevedo-CEO-de-Movistar-Riders-con-competencias-sobre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Carlos Garc\u00eda Acevedo, CEO de Movistar Riders con competencias sobre comercial y marketing | Profesionales\",\"datePublished\":\"2019-07-26T17:40:24+00:00\",\"dateModified\":\"2019-07-26T17:40:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\\\/\"},\"wordCount\":277,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/07\\\/Carlos-Garc\u00eda-Acevedo-CEO-de-Movistar-Riders-con-competencias-sobre.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/carlos-garcia-acevedo-ceo-de-movistar-riders-con-competencias-sobre-comercial-y-marketing-profesionales\\\/\",\"name\":\"Carlos Garc\u00eda Acevedo, CEO de Movistar Riders con competencias sobre comercial y marketing | Profesionales - 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