{"id":3276,"date":"2019-07-26T18:50:14","date_gmt":"2019-07-26T15:50:14","guid":{"rendered":"https:\/\/favorite-news.com\/es\/adecec-renueva-su-codigo-etico-medios\/"},"modified":"2019-07-26T18:50:14","modified_gmt":"2019-07-26T15:50:14","slug":"adecec-renueva-su-codigo-etico-medios","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/adecec-renueva-su-codigo-etico-medios\/","title":{"rendered":"ADECEC renueva su c\u00f3digo \u00e9tico | Medios"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div>\n<\/figure>\n<p>Este nuevo c\u00f3digo, avalado por los de las instituciones europeas e internacionales equivalentes, se explica en un comunicado, \u201cre\u00fane, por tanto, todas las caracter\u00edsticas para convertirse en un referente del sector y establece los nuevos est\u00e1ndares por los que se guiar\u00e1n los profesionales de la comunicaci\u00f3n\u201d. El nuevo documento fue aprobado por unanimidad por los socios.<\/p>\n<p>En la misma nota, <strong>Almudena Alonso, presidenta de ADECEC<\/strong>, afirma que \u201cdesde la asociaci\u00f3n queremos garantizar que las consultoras de comunicaci\u00f3n destacamos en transparencia, buenas pr\u00e1cticas y responsabilidad. Adem\u00e1s surgen nuevos retos \u00e9ticos con las tecnolog\u00edas cambiantes, nuevos canales y complejidad creciente del entorno de stakeholders. Por ello, hemos decidido renovar nuestro c\u00f3digo \u00e9tico con la finalidad de impulsar una mayor autorregulaci\u00f3n que sirva como referente de\u00a0 pautas de comportamiento del sector. De esta forma, la pertenencia a la asociaci\u00f3n garantiza que una agencia cumple con los est\u00e1ndares \u00e9ticos m\u00e1s exigentes\u201d.<\/p>\n<p>La asamblea sirvi\u00f3 tambi\u00e9n para que ADECEC inaugurara un nuevo modelo de encuentro profesional, dentro de un plan dirigido a involucrar m\u00e1s a los socios en distintas actividades. El encuentro cont\u00f3 con la intervenci\u00f3n de<strong> Jaime Lobera, en la actualidad consultor de marketing y comunicaci\u00f3n y profesional con una larga trayectoria vinculada a marcas como Campofr\u00edo o Mahou San Miguel<\/strong> quien, entre otros aspectos, se\u00f1al\u00f3 que debe acabarse con los silos que separan los departamentos, \u201cporque las ideas realmente buenas vienen de un planteamiento exigente en el que los distintos departamentos y agencias se unen para dar vida a un relato completo alineado con la marca y los ciudadanos\u201d, o que \u201clos comunicadores y equipos de relaciones p\u00fablicas deben formar parte del planteamiento de las campa\u00f1as desde el primer momento ya que aportan un punto de vista global que tiene en consideraci\u00f3n nuevos y distintos p\u00fablicos y argumentos que enriquecen y completan el resultado final de cualquier campa\u00f1a\u201d.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/medios\/noticia\/1134026028405\/adecec-renueva-codigo-etico.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Este nuevo c\u00f3digo, avalado por los de las instituciones europeas e internacionales equivalentes, se explica en un comunicado, \u201cre\u00fane, por tanto, todas las caracter\u00edsticas para convertirse en un referente del sector y establece los nuevos est\u00e1ndares por los que se guiar\u00e1n los profesionales de la comunicaci\u00f3n\u201d. El nuevo documento fue aprobado por unanimidad por [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ADECEC renueva su c\u00f3digo \u00e9tico | Medios - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/adecec-renueva-su-codigo-etico-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADECEC renueva su c\u00f3digo \u00e9tico | Medios - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Este nuevo c\u00f3digo, avalado por los de las instituciones europeas e internacionales equivalentes, se explica en un comunicado, \u201cre\u00fane, por tanto, todas las caracter\u00edsticas para convertirse en un referente del sector y establece los nuevos est\u00e1ndares por los que se guiar\u00e1n los profesionales de la comunicaci\u00f3n\u201d. 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