{"id":3190,"date":"2019-07-25T14:29:16","date_gmt":"2019-07-25T11:29:16","guid":{"rendered":"https:\/\/favorite-news.com\/es\/exitosa-campana-de-audio-dinamico-de-nissan-en-spotify-marcas\/"},"modified":"2019-07-25T14:29:17","modified_gmt":"2019-07-25T11:29:17","slug":"exitosa-campana-de-audio-dinamico-de-nissan-en-spotify-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/exitosa-campana-de-audio-dinamico-de-nissan-en-spotify-marcas\/","title":{"rendered":"Exitosa campa\u00f1a de audio din\u00e1mico de Nissan en Spotify | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La campa\u00f1a ha tenido lugar en Spotify<\/figcaption><\/figure>\n<p>El audio din\u00e1mico es la combinaci\u00f3n de mensajes a trav\u00e9s de los datos propios del usuario, entregando de esta manera el mensaje correcto al receptor adecuado.\u00a0 En la campa\u00f1a, Nissan, a trav\u00e9s de las variables momento del d\u00eda (ma\u00f1ana, tarde y noche) as\u00ed como\u00a0 tiempo meteorol\u00f3gico, fue capaz de combinar y adaptar con mayor precisi\u00f3n sus mensajes dentro de tres diferentes canales: Latino, Pop y Rock.<br \/><strong>Esta iniciativa consigui\u00f3 alcanzar de media un <em>completion rate<\/em> del 95% en cada uno de los tres canales de m\u00fasica especializada, <\/strong>seg\u00fan los responsables de la acci\u00f3n.<\/p>\n<p>\u00a8Pocas veces se consiguen rendimientos y resultados tan buenos cuando se ejecuta por primera vez una campa\u00f1a que incorpora elementos realmente innovadores como los que hemos utilizado en esta ocasi\u00f3n, se\u00f1ala Javier Tapia, <em>senior account executive<\/em> de The Trade Desk.<\/p>\n<p>\u201cA trav\u00e9s del audio din\u00e1mico conseguimos contextualizar el mensaje y generar una mayor empat\u00eda con nuestra audiencia con el objetivo de incrementar el inter\u00e9s hacia la marca. Los resultados demuestran que, usando la tecnolog\u00eda adecuada, podemos conseguir ofrecer mensajes personalizados que mejoren la experiencia de usuario\u201d, explica Jos\u00e9 Manuel Muries, <em>brand lead<\/em> de OMD para Nissan.\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1133991054305\/exitosa-campana-de-audio-dinamico-de-nissan-spotify.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La campa\u00f1a ha tenido lugar en Spotify El audio din\u00e1mico es la combinaci\u00f3n de mensajes a trav\u00e9s de los datos propios del usuario, entregando de esta manera el mensaje correcto al receptor adecuado.\u00a0 En la campa\u00f1a, Nissan, a trav\u00e9s de las variables momento del d\u00eda (ma\u00f1ana, tarde y noche) as\u00ed como\u00a0 tiempo meteorol\u00f3gico, fue [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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