{"id":3131,"date":"2019-07-22T12:43:42","date_gmt":"2019-07-22T09:43:42","guid":{"rendered":"https:\/\/favorite-news.com\/es\/iniciativa-para-que-el-jamon-tambien-tenga-emoji-marcas\/"},"modified":"2019-07-22T12:43:43","modified_gmt":"2019-07-22T09:43:43","slug":"iniciativa-para-que-el-jamon-tambien-tenga-emoji-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/iniciativa-para-que-el-jamon-tambien-tenga-emoji-marcas\/","title":{"rendered":"Iniciativa para que el jam\u00f3n tambi\u00e9n tenga emoji | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Estas son las tres opciones que se ofrec\u00edan en la votaci\u00f3n<\/figcaption><\/figure>\n<p>La marca cre\u00f3 un espacio en su web, desde donde se pod\u00eda visualizar un v\u00eddeo, las tres opciones de <em>emoji <\/em>del jam\u00f3n que ofrecieron y el enlace a una petici\u00f3n de firmas a change.org\u00a0Adem\u00e1s, en la web se monitoriz\u00f3 el <strong><em>hashtag <\/em>#porunemojideljamon <\/strong>al que se sumaron otras empresas, <em>influencers<\/em>, medios de comunicaci\u00f3n y sellos de calidad.<\/p>\n<p>El pasado 6 de julio, Eresma lanzaba a trav\u00e9s de sus redes sociales (Facebook, Instagram, Twitter y Youtube) el v\u00eddeo (grabado por el estudio de fotograf\u00eda de Miguel Pereda)\u00a0 que muestra la reacci\u00f3n de una persona al darse cuenta de que no hay emoji del jam\u00f3n.\u00a0<\/p>\n<p>El v\u00eddeo ha conseguido m\u00e1s de 30.000 reproducciones y alcanzado a m\u00e1s de 300.000 personas,seg\u00fan un comunicado de Eresma,\u00a0haci\u00e9ndose viral a trav\u00e9s de Whatsapp y las redes sociales.<\/p>\n<p>Durante el periodo que ha durado la campa\u00f1a, Eresma ha incrementado el n\u00famero de sesiones a su web en un 117,3% y <strong>se han contabilizado en total 18.699 votos entre las tres opciones. <\/strong><\/p>\n<p>M\u00e1s de 60 medios se han hecho eco de la campa\u00f1a puesta en marcha. Agencias de comunicaci\u00f3n (Efe, Europa Press, Ical), informativos a nivel nacional (TVE, Antena 3 o Telecinco), programas de radio (Julia en la Onda, Herrera en Cope, PopUp Catalunya Radio\u2026), prensa nacional (20 Minutos, Abc, La Raz\u00f3n, La Vanguardia\u2026), medios online (Esquire), revitas (Hola o Qu\u00e9!), prensa especializada y del sector (Diario de Gastronom\u00eda, Agrodiario, Carnimad\u2026) y medios regionales. Adem\u00e1s, a trav\u00e9s de las redes sociales otras empresas e <em>influencers <\/em>del sector se han unido a la campa\u00f1a: Tierra de Sabor, Embutidos Espa\u00f1a, Navidul, Interporc, DOP Jam\u00f3n de Teruel, En la Senda de Diana, @jamonadiccion o @SatanBecario, entre otros.<\/p>\n<p>Hace unos a\u00f1os una iniciativa parecida, tambi\u00e9n lanzada por una marca, en este caso de arroz (La Fallera), consigui\u00f3 que se introdujera el <em>emoji <\/em>de la paella.<\/p>\n<p><iframe loading=\"lazy\" class=\"det-video\" width=\"100%\" id=\"ytbPlayer\" src=\"http:\/\/www.youtube.com\/embed\/Jd_5lXdL11I?rel=0&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"\" height=\"300px\" ><\/iframe><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1133912054305\/iniciativa-jamon-tambien-tenga-emoji.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Estas son las tres opciones que se ofrec\u00edan en la votaci\u00f3n La marca cre\u00f3 un espacio en su web, desde donde se pod\u00eda visualizar un v\u00eddeo, las tres opciones de emoji del jam\u00f3n que ofrecieron y el enlace a una petici\u00f3n de firmas a change.org\u00a0Adem\u00e1s, en la web se monitoriz\u00f3 el hashtag #porunemojideljamon al [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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