Entre 2014 y 2019, los \u2018baby boomers\u2019 incrementan su uso de internet por encima de la media<\/figcaption><\/figure>\nEn particular, el uso de internet como canal comercial para obtener informaci\u00f3n de nuevos productos y servicios, se\u00f1alan los responsables del estudio, que crece un 94% en esta franja de edad, frente al 46% de la media, as\u00ed como su uso para comprarlos, que alcanza un incremento del 300%, sobre el 200% de media.<\/p>\n
El mayor crecimiento en este periodo se produce entre quienes usan la red para el entretenimiento, con un aumento del 50%. En este uso, se\u00f1ala el informe, tiene un papel destacado el consumo de videos online, que ha crecido un 92% en estos \u00faltimos cinco a\u00f1os, y el consumo online de programas de TV, series y pel\u00edculas crece un 224%<\/strong>. Y de nuevo es el grupo de 54 a 65 a\u00f1os los que hacen que estos consumos se disparen, con un crecimiento del 188% en el v\u00eddeo online y del 273% en programas, serie y pel\u00edculas, apuntan.<\/p>\nEncontrar informaci\u00f3n cre\u00edble es otro de los roles de internet que presenta un crecimiento importante, en concreto un 23% en los cinco a\u00f1os analizados, contin\u00faa el informe. La lectura de actualidad tambi\u00e9n crece: un 50% y la b\u00fasqueda de informaci\u00f3n un 19%. El \u00fanico uso de internet que desciende en 2019 respecto a 2014 es el de compartir archivos,<\/strong> una actividad que baja un 31%, (un 47% en la generaci\u00f3n Z) y la participaci\u00f3n en blogs o foros, que baja un 4% en el conjunto de la poblaci\u00f3n, \u201cpero es curioso comprobar c\u00f3mo esta bajada se debe al cambio de h\u00e1bitos de los m\u00e1s j\u00f3venes, entre 14 y 35 a\u00f1os, mientras que a partir de esa edad aumenta, especialmente entre los baby boomers, entre los que crece un 27%\u201d, aclaran desde la agencia.<\/p>\nEn relaci\u00f3n a los j\u00f3venes, el informe se\u00f1ala que entre los de 14 a 21 a\u00f1os, la llamada generaci\u00f3n Z, el uso que m\u00e1s aumenta porcentualmente es el de servicios de banca online, con un crecimiento del 196%, cuando en el conjunto de la poblaci\u00f3n \u201csolo\u201d crece un 123%.<\/p>\n<\/div>\n
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