{"id":2887,"date":"2019-07-12T17:02:55","date_gmt":"2019-07-12T14:02:55","guid":{"rendered":"https:\/\/favorite-news.com\/es\/automocion-lidero-la-inversion-en-internet-en-junio-con-el-189-investigacion\/"},"modified":"2019-07-12T17:02:56","modified_gmt":"2019-07-12T14:02:56","slug":"automocion-lidero-la-inversion-en-internet-en-junio-con-el-189-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/automocion-lidero-la-inversion-en-internet-en-junio-con-el-189-investigacion\/","title":{"rendered":"Automoci\u00f3n lider\u00f3 la inversi\u00f3n en internet en junio, con el 18,9% | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Volkswagen lidera el ranking<\/figcaption><\/figure>\n<p>En conjunto, el control de la publicidad del sector automovil\u00edstico ha supuesto el 18,9% del total. V<strong>olkswagen se sit\u00faa a la cabeza de este sector, aunque es Orange la marca que m\u00e1s invirti\u00f3 en el conjunto digital, siempre con datos de tarifa.<\/strong><\/p>\n<p>Durante el mes de julio, el estudio ha detectado actividad para un total de 5.040 marcas y 37.314 creatividades.<\/p>\n<p>Las tres marcas m\u00e1s activas han sido Orange, que representa el 4,9% del total; Volkswagen, con el 4,81%, y Peugeot, justo un punto porcentual menos, un 3,81%.<\/p>\n<p><strong>Por sectores Automoci\u00f3n, con 185 marcas y 3.820 creatividades registradas, se ha vuelto a situar en cabeza, representando el 18,9% del total inversi\u00f3n<\/strong>. Le siguen el sector Finanzas y Seguros (que hab\u00eda liderado el ranking en mayo), con 156 marcas y 3.879 creatividades, que representa el 16,7%,\u00a0 y Cultura, Ense\u00f1anza y Medios, con 863 marcas y 4.455 creatividades, que representa el 13,2% del montante total.<\/p>\n<p>En cuanto a los soportes que mayor inversi\u00f3n publicitaria han captado, se repite el triumbirato de cabeza de mayo, aunque en distinta posici\u00f3n. En este caso, lidera el ranking la web de Abc, que acapara el 9,36% de toda la inversi\u00f3n, seguida de las de los deportivos Marca, con el 8,83%, y a m\u00e1s distancia, As, con el 5,71%.<\/p>\n<p>El 22% de la inversi\u00f3n detectada ha sido servida por Google. El informe se\u00f1ala tambi\u00e9n que la plataforma program\u00e1tica AppNexus ha servido el 1% del total.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1133752031605\/automocion-lidero-inversion-internet-junio-189.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Volkswagen lidera el ranking En conjunto, el control de la publicidad del sector automovil\u00edstico ha supuesto el 18,9% del total. Volkswagen se sit\u00faa a la cabeza de este sector, aunque es Orange la marca que m\u00e1s invirti\u00f3 en el conjunto digital, siempre con datos de tarifa. Durante el mes de julio, el estudio ha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automoci\u00f3n lider\u00f3 la inversi\u00f3n en internet en junio, con el 18,9% | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/automocion-lidero-la-inversion-en-internet-en-junio-con-el-189-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automoci\u00f3n lider\u00f3 la inversi\u00f3n en internet en junio, con el 18,9% | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Volkswagen lidera el ranking En conjunto, el control de la publicidad del sector automovil\u00edstico ha supuesto el 18,9% del total. Volkswagen se sit\u00faa a la cabeza de este sector, aunque es Orange la marca que m\u00e1s invirti\u00f3 en el conjunto digital, siempre con datos de tarifa. 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