{"id":2709,"date":"2019-07-08T11:54:12","date_gmt":"2019-07-08T08:54:12","guid":{"rendered":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/"},"modified":"2019-07-08T11:54:13","modified_gmt":"2019-07-08T08:54:13","slug":"digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/","title":{"rendered":"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption> 2021 ser\u00e1 el primer a\u00f1o desde 2001 que la publicidad en internet crezca a un porcentaje de un \u00fanico d\u00edgito<\/figcaption><\/figure>\n<p>A pesar del hito que supondr\u00e1 que la inversi\u00f3n online supere por primera vez en volumen a la offline, en el informe se indica que se espera que la tasa de crecimiento de la publicidad en internet descienda notablemente: del 17% de incremento que se experiment\u00f3 en 2018 ha pasado a un 12% en la primera mitad del presente ejercicio, y para 2021 ser\u00e1 de solo el 9%. <strong>En este sentido, 2021 ser\u00e1 el primer a\u00f1o desde 2001 que la publicidad en internet crezca a un porcentaje de un \u00fanico d\u00edgito.<\/strong><\/p>\n<p>En otro orden de datos, Zenith estima que la inversi\u00f3n mundial crecer\u00e1 un 4,6% en 2019, hasta los 639.000 millones de d\u00f3lares. Este porcentaje es una d\u00e9cima inferior al ofrecido por la agencia el pasado mes de marzo, cuando situ\u00f3 el incremento en un 4,7%.<\/p>\n<p>En lo que a los medios convencionales se refiere, la inversi\u00f3n continuar\u00e1 a la baja. El presupuesto destinado a los medios impresos, como peri\u00f3dicos o revistas, ser\u00e1 este a\u00f1o de 70.000 millones de d\u00f3lares (frente, por ejemplo, a los 164.000 millones que consiguieron en 2007). Televisi\u00f3n, por su parte, experimentar\u00e1 una peque\u00f1a merma en sus ingresos: de 184.000 millones de d\u00f3lares en 2018, se prev\u00e9 que pasar\u00e1 a 180.000 en 2021.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1133632031605\/digital-concentrara-52-de-inversion-mundial-2021.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] 2021 ser\u00e1 el primer a\u00f1o desde 2001 que la publicidad en internet crezca a un porcentaje de un \u00fanico d\u00edgito A pesar del hito que supondr\u00e1 que la inversi\u00f3n online supere por primera vez en volumen a la offline, en el informe se indica que se espera que la tasa de crecimiento de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] 2021 ser\u00e1 el primer a\u00f1o desde 2001 que la publicidad en internet crezca a un porcentaje de un \u00fanico d\u00edgito A pesar del hito que supondr\u00e1 que la inversi\u00f3n online supere por primera vez en volumen a la offline, en el informe se indica que se espera que la tasa de crecimiento de la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-08T08:54:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-08T08:54:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"529\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n\",\"datePublished\":\"2019-07-08T08:54:12+00:00\",\"dateModified\":\"2019-07-08T08:54:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/\"},\"wordCount\":237,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/\",\"url\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/\",\"name\":\"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n - Favorite News\",\"isPartOf\":{\"@id\":\"https:\/\/favorite-news.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg\",\"datePublished\":\"2019-07-08T08:54:12+00:00\",\"dateModified\":\"2019-07-08T08:54:13+00:00\",\"author\":{\"@id\":\"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8\"},\"breadcrumb\":{\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage\",\"url\":\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg\",\"contentUrl\":\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg\",\"width\":529,\"height\":299,\"caption\":\"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/favorite-news.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/favorite-news.com\/es\/#website\",\"url\":\"https:\/\/favorite-news.com\/es\/\",\"name\":\"Favorite News\",\"description\":\"Favorite News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/favorite-news.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8\",\"name\":\"favorite-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"caption\":\"favorite-news\"},\"url\":\"https:\/\/favorite-news.com\/es\/author\/pt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n - Favorite News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/","og_locale":"es_ES","og_type":"article","og_title":"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n - Favorite News","og_description":"[ad_1] 2021 ser\u00e1 el primer a\u00f1o desde 2001 que la publicidad en internet crezca a un porcentaje de un \u00fanico d\u00edgito A pesar del hito que supondr\u00e1 que la inversi\u00f3n online supere por primera vez en volumen a la offline, en el informe se indica que se espera que la tasa de crecimiento de la [&hellip;]","og_url":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/","og_site_name":"Favorite News","article_published_time":"2019-07-08T08:54:12+00:00","article_modified_time":"2019-07-08T08:54:13+00:00","og_image":[{"width":529,"height":299,"url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg","type":"image\/jpeg"}],"author":"favorite-news","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"favorite-news","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#article","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/"},"author":{"name":"favorite-news","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"headline":"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n","datePublished":"2019-07-08T08:54:12+00:00","dateModified":"2019-07-08T08:54:13+00:00","mainEntityOfPage":{"@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/"},"wordCount":237,"commentCount":0,"image":{"@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg","articleSection":["NOTICIAS DE INTERNET MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/","url":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/","name":"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n - Favorite News","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage"},"image":{"@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg","datePublished":"2019-07-08T08:54:12+00:00","dateModified":"2019-07-08T08:54:13+00:00","author":{"@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"breadcrumb":{"@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#primaryimage","url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg","contentUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Digital-concentrar\u00e1-el-52-de-la-inversi\u00f3n-mundial-en-2021.jpg","width":529,"height":299,"caption":"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/favorite-news.com\/es\/digital-concentrara-el-52-de-la-inversion-mundial-en-2021-investigacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/favorite-news.com\/es\/"},{"@type":"ListItem","position":2,"name":"Digital concentrar\u00e1 el 52% de la inversi\u00f3n mundial en 2021 | Investigaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/favorite-news.com\/es\/#website","url":"https:\/\/favorite-news.com\/es\/","name":"Favorite News","description":"Favorite News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/favorite-news.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8","name":"favorite-news","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","caption":"favorite-news"},"url":"https:\/\/favorite-news.com\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/2709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/comments?post=2709"}],"version-history":[{"count":1,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/2709\/revisions"}],"predecessor-version":[{"id":2711,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/2709\/revisions\/2711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media\/2710"}],"wp:attachment":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media?parent=2709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/categories?post=2709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/tags?post=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}