{"id":2583,"date":"2019-07-01T19:18:06","date_gmt":"2019-07-01T16:18:06","guid":{"rendered":"https:\/\/favorite-news.com\/es\/smart-reta-a-otras-marcas-desde-esta-campana-de-exterior-marcas\/"},"modified":"2019-07-01T19:18:07","modified_gmt":"2019-07-01T16:18:07","slug":"smart-reta-a-otras-marcas-desde-esta-campana-de-exterior-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/smart-reta-a-otras-marcas-desde-esta-campana-de-exterior-marcas\/","title":{"rendered":"Smart reta a otras marcas desde esta campa\u00f1a de exterior | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La campa\u00f1a de Smart es obra de Publicis Emil<\/figcaption><\/figure>\n<p><strong>La campa\u00f1a, centrada en el mensaje \u201cCompartir es Smart\u201d, ha consistido en retar a otras marcas l\u00edderes que son su p\u00fablico objetivo. <\/strong>Y lo ha hecho utilizando algo muy suyo, conocido no solo por sus empleados sino tambi\u00e9n por el p\u00fablico en general: sus esl\u00f3ganes y sus colores corporativos. De esta manera, Smart ha comunicado su propio producto a otras marcas intentando establecer una conversaci\u00f3n y habl\u00e1ndoles en su mismo idioma.\u00a0<\/p>\n<p><strong>La campa\u00f1a ha contado con originales de marcas como Movistar, MediaMarkt y Banco Santander, <\/strong>publicadas en los principales diarios y revistas del mundo de negocios, as\u00ed como un plan digital que inclu\u00eda Brand days en los principales soportes econ\u00f3micos.\u00a0 Adem\u00e1s, en exterior, se han podido ver en las zonas aleda\u00f1as de los edificios corporativos de Movistar o Santander mupis en los cuales Smart interactuaba con ellos. \u201cCompartir es smart\u201d ha contado tambi\u00e9n con una campa\u00f1a display con una lona gigante en pleno paseo de la Castellana, junto al estadio de Santiago Bernab\u00e9u.\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1133489054305\/smart-reta-otras-marcas-campana-de-exterior.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La campa\u00f1a de Smart es obra de Publicis Emil La campa\u00f1a, centrada en el mensaje \u201cCompartir es Smart\u201d, ha consistido en retar a otras marcas l\u00edderes que son su p\u00fablico objetivo. Y lo ha hecho utilizando algo muy suyo, conocido no solo por sus empleados sino tambi\u00e9n por el p\u00fablico en general: sus esl\u00f3ganes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart reta a otras marcas desde esta campa\u00f1a de exterior | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/smart-reta-a-otras-marcas-desde-esta-campana-de-exterior-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart reta a otras marcas desde esta campa\u00f1a de exterior | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La campa\u00f1a de Smart es obra de Publicis Emil La campa\u00f1a, centrada en el mensaje \u201cCompartir es Smart\u201d, ha consistido en retar a otras marcas l\u00edderes que son su p\u00fablico objetivo. 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