{"id":2571,"date":"2019-07-01T16:00:33","date_gmt":"2019-07-01T13:00:33","guid":{"rendered":"https:\/\/favorite-news.com\/es\/dominos-pizza-invita-a-su-competencia-a-celebrar-el-orgullo-juntos-marcas\/"},"modified":"2019-07-01T16:00:34","modified_gmt":"2019-07-01T13:00:34","slug":"dominos-pizza-invita-a-su-competencia-a-celebrar-el-orgullo-juntos-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/dominos-pizza-invita-a-su-competencia-a-celebrar-el-orgullo-juntos-marcas\/","title":{"rendered":"Domino&#8217;s Pizza invita a su competencia a celebrar el Orgullo juntos | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div>\n<\/figure>\n<p><strong>Bajo el lema #diversityhunger,<\/strong> Domino&#8217;s muestra los valores de la compa\u00f1\u00eda y se expresa en un tema de actualidad al tiempo que impulsa una transformaci\u00f3n en la manera de conversar con sus audiencias. Como dice la campa\u00f1a, \u201cDa igual si disfrutas de m\u00e1s de un pecado carnal, te enamoras de un King o una Queen, si experimentas alg\u00fan Martes Loco o te escapas a Kentucky para ponerle picante a tu vida. En Domino&#8217;s estamos muy orgullosos y comprometidos con tu elecci\u00f3n. Queremos que te sientas libre de elegir lo que te guste, sea lo que sea.\u201d<\/p>\n<p>La acci\u00f3n, desarrollada por <strong>Good Rebels<\/strong>, est\u00e1 dividida en dos partes: una, exterior, a trav\u00e9s de la invita y moviliza a salir a la calle a disfrutar y apostar por la diversidad y otra, en social media, en la que transformar\u00e1 la imagen de la competencia en una forma de probar Domino\u2019s, para retar a sus seguidores: subir una foto de un local de la competencia, etiquetar el perfil oficial de Domino\u2019s Pizza usar el hashtag #diversityhunger si quieren ganar una pizza gratis.<\/p>\n<p>Alejandro Di Trolio, director creativo ejecutivo en Good Rebels, explica que \u201cel mundo ha cambiado, nosotros hemos cambiado y, como consecuencia, la publicidad no deber\u00eda ser la misma de hace 20 a\u00f1os. Las marcas en 2019 deben posicionarse, demostrar y crear contenidos que permitan no s\u00f3lo vender un producto o servicio tambi\u00e9n aportar valor a la sociedad. A trav\u00e9s del concepto #diversityhunger no solo buscamos lanzar un mensaje a favor de la diversidad, sino que queremos poner en evidencia que, en un momento donde la divisi\u00f3n y la intolerancia est\u00e1n a la orden del d\u00eda, no hay mejor forma de demostrar el valor de la diversidad que promocionando a nuestra competencia\u201d.<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Dominos-Pizza-invita-a-su-competencia-a-celebrar-el-Orgullo.jpg\" alt=\"Una de las creatividades de la campa\u00f1a\" title=\"Una de las creatividades de la campa\u00f1a\"\/><\/div><figcaption>Una de las creatividades de la campa\u00f1a<\/figcaption><\/figure>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1133501054305\/dominos-pizza-invita-competencia-celebrar-orgullo-juntos.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Bajo el lema #diversityhunger, Domino&#8217;s muestra los valores de la compa\u00f1\u00eda y se expresa en un tema de actualidad al tiempo que impulsa una transformaci\u00f3n en la manera de conversar con sus audiencias. Como dice la campa\u00f1a, \u201cDa igual si disfrutas de m\u00e1s de un pecado carnal, te enamoras de un King o una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domino&#039;s Pizza invita a su competencia a celebrar el Orgullo juntos | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/dominos-pizza-invita-a-su-competencia-a-celebrar-el-orgullo-juntos-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domino&#039;s Pizza invita a su competencia a celebrar el Orgullo juntos | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Bajo el lema #diversityhunger, Domino&#8217;s muestra los valores de la compa\u00f1\u00eda y se expresa en un tema de actualidad al tiempo que impulsa una transformaci\u00f3n en la manera de conversar con sus audiencias. 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