{"id":2292,"date":"2019-06-24T16:08:45","date_gmt":"2019-06-24T13:08:45","guid":{"rendered":"https:\/\/favorite-news.com\/es\/estas-son-las-marcas-con-mejor-reputacion-investigacion\/"},"modified":"2019-06-24T16:08:46","modified_gmt":"2019-06-24T13:08:46","slug":"estas-son-las-marcas-con-mejor-reputacion-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/estas-son-las-marcas-con-mejor-reputacion-investigacion\/","title":{"rendered":"Estas son las marcas con mejor reputaci\u00f3n | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La primera es Danone<\/figcaption><\/figure>\n<p>El ranking revela que el sector de los l\u00e1cteos y derivados, junto al sector tecnol\u00f3gico, ocupa las primeras posiciones de marcas m\u00e1s valoradas. <strong>Entre las marcas de estos sectores se cuela Zara, la \u00fanica empresa espa\u00f1ola en el top 5 y un cl\u00e1sico de los monitores de reputaci\u00f3n.<\/strong> En el monitor destaca la presencia de marcas tecnol\u00f3gicas que no exist\u00edan hace 20 a\u00f1os y de una mayor\u00eda de marcas internacionales frente a marcas espa\u00f1olas.<br \/>De los cientos de empresas observadas, 116 marcas conforman la lista de marcas privilegiadas con una nota superior a 80 puntos (reputaci\u00f3n excelente) o a 70 puntos (reputaci\u00f3n robusta). Las 12 primeras marcas de la lista obtienen una puntuaci\u00f3n que las sit\u00faa como excelentes.\u00a0<\/p>\n<p>Los primeros cinco puestos est\u00e1n ocupados por Danone (86,7 puntos), Nestl\u00e9 (86,3), Google (85,8), Zara (83,2) y Samsung (82,5). Les siguen m\u00e1s marcas l\u00e1cteas o de dulces y tecnol\u00f3gicas como Microsoft (82,2), Asturiana (82,1), Puleva (81,6) o la italiana Ferrero (80,2). Cierran el top 12 otro cl\u00e1sico reputacional como es Disney (80,2), adem\u00e1s de Frigo (80,1) y Whatsapp (80).<\/p>\n<p>Para realizar este monitor reputacional, la consultora ha tomado las marcas m\u00e1s relevantes de 40 sectores empresariales, las cuales fueron inicialmente identificadas por los encuestados de forma espont\u00e1nea. Mediante un monitoreo continuo durante todo el a\u00f1o y abarcando un total de 110.000 entrevistados se determina la nota de las marcas m\u00e1s reputadas en Espa\u00f1a con una puntuaci\u00f3n del 0 al 100. <strong>Los siete criterios a la hora de auditar las marcas son: familiaridad, admiraci\u00f3n, relevancia, confianza, compra, lealtad y recomendaci\u00f3n.<\/strong><\/p>\n<p><em>Accede al listado desde aqu\u00ed<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1133330031605\/marcas-mejor-reputacion.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La primera es Danone El ranking revela que el sector de los l\u00e1cteos y derivados, junto al sector tecnol\u00f3gico, ocupa las primeras posiciones de marcas m\u00e1s valoradas. Entre las marcas de estos sectores se cuela Zara, la \u00fanica empresa espa\u00f1ola en el top 5 y un cl\u00e1sico de los monitores de reputaci\u00f3n. En el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estas son las marcas con mejor reputaci\u00f3n | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/estas-son-las-marcas-con-mejor-reputacion-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estas son las marcas con mejor reputaci\u00f3n | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La primera es Danone El ranking revela que el sector de los l\u00e1cteos y derivados, junto al sector tecnol\u00f3gico, ocupa las primeras posiciones de marcas m\u00e1s valoradas. 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