{"id":2238,"date":"2019-06-21T16:07:19","date_gmt":"2019-06-21T13:07:19","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-78-de-las-companias-planean-aumentar-los-precios-este-ano-investigacion\/"},"modified":"2019-06-21T16:07:20","modified_gmt":"2019-06-21T13:07:20","slug":"el-78-de-las-companias-planean-aumentar-los-precios-este-ano-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-78-de-las-companias-planean-aumentar-los-precios-este-ano-investigacion\/","title":{"rendered":"El 78% de las compa\u00f1\u00edas planean aumentar los precios este a\u00f1o | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La mitad de todas estas empresas pretende subir precios en l\u00ednea con la inflaci\u00f3n, y solo el 13% se atreve a ir m\u00e1s all\u00e1<\/figcaption><\/figure>\n<p>Menos de dos tercios de las empresas consideran que las ventas son el principal motor del crecimiento rentable. Otro 22% recurre a la reducci\u00f3n de costes, mientras que solo el 12% cree que puede impulsar el beneficio ajustando los precios. <strong>Estos son los <em>insights <\/em>clave del Estudio Global de Precios 2019, realizado por la consultora Simon-Kucher &amp; Partners.\u00a0<\/strong><\/p>\n<p>La mayor\u00eda de los CEOs son conscientes de la importancia de los aumentos de precios, ya que el 78% de las compa\u00f1\u00edas planean aumentarlos este a\u00f1o. Sin embargo, los objetivos no son demasiado ambiciosos. La mitad de todas estas empresas pretende subir precios en l\u00ednea con la inflaci\u00f3n, y solo el 13% se atreve a ir m\u00e1s all\u00e1. Teniendo en cuenta la baja tasa de \u00e9xito cuando se trata de implantar las subidas de precios, estos objetivos no son suficientemente altos para asegurar la rentabilidad a largo plazo. Seg\u00fan el estudio, dos tercios de los participantes lograron menos de la mitad de los aumentos de precio planificados durante el a\u00f1o pasado.<\/p>\n<h4>M\u00e1s guerras de precios que hace dos a\u00f1os<\/h4>\n<p>M\u00e1s de dos tercios de las empresas encuestadas han experimentado una mayor presi\u00f3n en precios en los \u00faltimos dos a\u00f1os. Adem\u00e1s, el 57% de las empresas informa que actualmente est\u00e1n involucradas en una guerra de precios (2017: 47%). Hace dos a\u00f1os, el 77% estaba convencido de que sus competidores hab\u00edan empezado una guerra de precios, pero este a\u00f1o, solo el 44% cree lo mismo. De hecho, un tercio dice son que ellos mismos quienes inician la guerra de precios.<\/p>\n<h4>El impacto de la inversi\u00f3n en digitalizaci\u00f3n<\/h4>\n<p>Casi tres cuartos de las compa\u00f1\u00edas afirman que han invertido en iniciativas de digitalizaci\u00f3n en los \u00faltimos tres a\u00f1os. De estos, el 61% de los encuestados mencion\u00f3 el crecimiento de ingresos como uno de los motivos fundamentales. El 40% de las empresas espera que sus iniciativas de digitalizaci\u00f3n tengan un efecto de incremento de ingresos, reducci\u00f3n de costes y mayor eficiencia.<\/p>\n<p>La mitad de los encuestados explica que sus iniciativas de digitalizaci\u00f3n han generado efectos positivos en sus ingresos. Sin embargo, hace dos a\u00f1os, este sentimiento era diferente. En la encuesta de 2017, menos de una cuarta parte de las empresas observ\u00f3 efectos positivos en sus ingresos.\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1133304031605\/78-de-companias-planean-aumentar-precios-ano.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La mitad de todas estas empresas pretende subir precios en l\u00ednea con la inflaci\u00f3n, y solo el 13% se atreve a ir m\u00e1s all\u00e1 Menos de dos tercios de las empresas consideran que las ventas son el principal motor del crecimiento rentable. Otro 22% recurre a la reducci\u00f3n de costes, mientras que solo el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 78% de las compa\u00f1\u00edas planean aumentar los precios este a\u00f1o | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/el-78-de-las-companias-planean-aumentar-los-precios-este-ano-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 78% de las compa\u00f1\u00edas planean aumentar los precios este a\u00f1o | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La mitad de todas estas empresas pretende subir precios en l\u00ednea con la inflaci\u00f3n, y solo el 13% se atreve a ir m\u00e1s all\u00e1 Menos de dos tercios de las empresas consideran que las ventas son el principal motor del crecimiento rentable. 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