{"id":2220,"date":"2019-06-21T10:49:00","date_gmt":"2019-06-21T07:49:00","guid":{"rendered":"https:\/\/favorite-news.com\/es\/accion-especial-de-mahou-en-las-pantallas-de-callao-marcas\/"},"modified":"2019-06-21T10:49:01","modified_gmt":"2019-06-21T07:49:01","slug":"accion-especial-de-mahou-en-las-pantallas-de-callao-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/accion-especial-de-mahou-en-las-pantallas-de-callao-marcas\/","title":{"rendered":"Acci\u00f3n especial de Mahou en las pantallas de Callao | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Una de las participantes en la acci\u00f3n posa en el photocall a la vez que se ve en la pantalla<\/figcaption><\/figure>\n<p>Una acci\u00f3n especial desarrollada en Callao City Lights que se enmarca dentro de la nueva campa\u00f1a de Mahou Cinco Estrellas \u201cEsta es mi familia, \u00bfcu\u00e1l es la tuya?, en la que por primera vez se presenta su gama de cervezas.<\/p>\n<p>Partiendo de este concepto, la marca puso en marcha el pasado jueves 20 de junio<strong> una acci\u00f3n especial utilizando parte del espacio interior y una de las pantallas digitales exteriores de Callao City Lights<\/strong>. A partir de las 18:30 y durante 3 horas, el p\u00fablico pudo fotografiarse junto a su familia elegida en el photocall que se coloc\u00f3 en el hall de los Cines Callao, eligiendo entre varios marcos disponibles, cada uno de ellos representando a una de las cuatro cervezas que integran la familia Cinco Estrellas Cinco Estrellas, Radler, Sin Gluten y la nueva Session IPA.<\/p>\n<p>La foto se imprim\u00eda y se entregaba a sus protagonistas, rodeada de un marco que, aleatoriamente cambiaba de color. <strong>El participante que consegu\u00eda un marco de color dorado era premiado con la cerveza de la gama Cinco Estrellas que m\u00e1s le gustara.<\/strong><\/p>\n<p>Al tiempo y bajo el <em>claim <\/em>de campa\u00f1a, las fotograf\u00edas iban apareciendo tambi\u00e9n en la pantalla digital exterior de la plaza del Callao, donde otro fot\u00f3grafo las iba captando para su posterior env\u00edo por correo electr\u00f3nico a los protagonistas, de cara a su difusi\u00f3n en redes sociales.<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1561103340_537_Accion-especial-de-Mahou-en-las-pantallas-de-Callao.jpg\" alt=\"La acci\u00f3n se realiz\u00f3 en Callao City Lights\" title=\"La acci\u00f3n se realiz\u00f3 en Callao City Lights\"\/><\/div><figcaption>La acci\u00f3n se realiz\u00f3 en Callao City Lights<\/figcaption><\/figure>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1133284054305\/accion-especial-de-mahou-pantallas-de-callao.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Una de las participantes en la acci\u00f3n posa en el photocall a la vez que se ve en la pantalla Una acci\u00f3n especial desarrollada en Callao City Lights que se enmarca dentro de la nueva campa\u00f1a de Mahou Cinco Estrellas \u201cEsta es mi familia, \u00bfcu\u00e1l es la tuya?, en la que por primera vez [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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