{"id":2066,"date":"2019-06-18T11:09:10","date_gmt":"2019-06-18T08:09:10","guid":{"rendered":"https:\/\/favorite-news.com\/es\/renault-apuesta-por-combinar-campana-movil-con-cine-marcas\/"},"modified":"2019-06-18T11:09:11","modified_gmt":"2019-06-18T08:09:11","slug":"renault-apuesta-por-combinar-campana-movil-con-cine-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/renault-apuesta-por-combinar-campana-movil-con-cine-marcas\/","title":{"rendered":"Renault apuesta por combinar campa\u00f1a m\u00f3vil con cine | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Imagen de una campa\u00f1a reciente del Kadjar<\/figcaption><\/figure>\n<p><strong>Para la comunicaci\u00f3n del modelo Kadjar, <\/strong>Renault ha planificado una comunicaci\u00f3n en pantallas de cine junto con una campa\u00f1a m\u00f3vil. El objetivo es conseguir impactar a un mismo usuario en dos medios distintos durante el mismo periodo de tiempo para generar un impacto m\u00e1s cualitativo, notorio e interactivo y as\u00ed conseguir situar al cliente en el <em>top of mind <\/em>del usuario cuando piense en automoci\u00f3n.<\/p>\n<p>En los \u00faltimos a\u00f1os, las posibilidades de medici\u00f3n de las campa\u00f1as de exterior hab\u00edan avanzado gracias al impulso de la tecnolog\u00eda <em>mobile <\/em>pero, no ha sido hasta ahora, cuando por primera vez en el sector exterior, los anunciantes son capaces de conocer el rendimiento de sus campa\u00f1as a trav\u00e9s de tecnolog\u00edas que permiten generar m\u00e9tricas cuantitativas y cualitativas en funci\u00f3n del entorno donde se est\u00e9 llevando a cabo la campa\u00f1a.\u00a0<\/p>\n<p>Esta posibilidad de medici\u00f3n surge de la uni\u00f3n entre 014Media e Infinia Mobile, dos empresas, especializadas en exterior y digital, respectivamente. Se trata de un sistema novedoso que combina el comportamiento m\u00f3vil de los usuarios (SDK Mobile), trackers, DMP y otras tecnolog\u00edas punteras. De la uni\u00f3n surge Omnia Mobile, plataforma de visualizaci\u00f3n de datos y partner de 014media en el proyecto de cualificaci\u00f3n de audiencias y reimpacto digital.\u00a0\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1133174054305\/renault-apuesta-combinar-campana-movil-cine.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Imagen de una campa\u00f1a reciente del Kadjar Para la comunicaci\u00f3n del modelo Kadjar, Renault ha planificado una comunicaci\u00f3n en pantallas de cine junto con una campa\u00f1a m\u00f3vil. El objetivo es conseguir impactar a un mismo usuario en dos medios distintos durante el mismo periodo de tiempo para generar un impacto m\u00e1s cualitativo, notorio e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renault apuesta por combinar campa\u00f1a m\u00f3vil con cine | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/renault-apuesta-por-combinar-campana-movil-con-cine-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault apuesta por combinar campa\u00f1a m\u00f3vil con cine | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Imagen de una campa\u00f1a reciente del Kadjar Para la comunicaci\u00f3n del modelo Kadjar, Renault ha planificado una comunicaci\u00f3n en pantallas de cine junto con una campa\u00f1a m\u00f3vil. 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