{"id":1708,"date":"2019-06-07T09:46:49","date_gmt":"2019-06-07T06:46:49","guid":{"rendered":"https:\/\/favorite-news.com\/es\/mahou-san-miguel-lanza-tienda-online-y-no-solo-vende-cerveza-marcas\/"},"modified":"2019-06-07T09:46:50","modified_gmt":"2019-06-07T06:46:50","slug":"mahou-san-miguel-lanza-tienda-online-y-no-solo-vende-cerveza-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/mahou-san-miguel-lanza-tienda-online-y-no-solo-vende-cerveza-marcas\/","title":{"rendered":"Mahou San Miguel lanza tienda online (y no solo vende cerveza) | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La tienda lleva el nombre de Solana por el apellido de la viuda de Casimiro Mahou<\/figcaption><\/figure>\n<p>As\u00ed, las personas que accedan al portal www.tiendasolana.com no solo podr\u00e1n adquirir la familia de cervezas de la compa\u00f1\u00eda, sino tambi\u00e9n una amplia variedad de experiencias, tales como visitas al centro de producci\u00f3n de Mahou San Miguel en Alovera (Guadalajara), catas, maridajes, conciertos, ferias gastron\u00f3micas, men\u00fas maridados y cursos especializados con los que ampliar y reforzar su conocimiento sobre el universo cervecero que se ir\u00e1n incorporando de manera progresiva.<\/p>\n<p>Adem\u00e1s, la plataforma incorporar\u00e1 en las pr\u00f3ximas semanas un \u201crecomendador\u201d que, teniendo en cuenta los conocimientos, intereses y gustos de cada persona, ser\u00e1 capaz de proponer la variedad de cerveza que mejor se ajuste a sus preferencias.<\/p>\n<p>Seg\u00fan un comunicado, el objetivo de este proyecto es \u201cadaptar su oferta y procedimientos a las nuevas demandas de un mercado cada vez m\u00e1s cambiante, marcado por las nuevas tecnolog\u00edas y formas de relacionarse con el consumidor\u201d.<\/p>\n<h4>Br\u00edgida Solana, una emprendedora adelantada a su \u00e9poca<\/h4>\n<p>Esta plataforma toma su nombre de Br\u00edgida Solana, viuda de Casimiro Mahou, que asumi\u00f3 un papel protagonista en la puesta en marcha de los negocios de su marido al heredarlos tras su muerte. Br\u00edgida decidi\u00f3 retomar su sue\u00f1o junto a sus hijos: crear una f\u00e1brica de cervezas en Madrid. As\u00ed nace la sociedad \u201cViuda e Hijos de Casimiro Mahou\u201d en 1890.<\/p>\n<p>Mahou San Miguel recupera ahora la figura de esta mujer adelantada a su tiempo y con un fuerte car\u00e1cter emprendedor, convirti\u00e9ndola en protagonista de un proyecto empresarial tan disruptivo y rompedor como lo fue la propia puesta en marcha de la f\u00e1brica ubicada en la calle Amaniel de Madrid a finales del siglo XIX, a pesar de estar en una sociedad t\u00edpicamente vin\u00edcola.<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1559890009_439_Mahou-San-Miguel-lanza-tienda-online-y-no-solo-vende.jpg\" alt=\"Las zapatillas creadas con Victoria son algunos de los productos que venden esta tienda online\" title=\"Las zapatillas creadas con Victoria son algunos de los productos que venden esta tienda online\"\/><\/div><figcaption>Las zapatillas creadas con Victoria son algunos de los productos que venden esta tienda online<\/figcaption><\/figure>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1132924054305\/mahou-san-miguel-lanza-tienda-online-y-no-solo-vende-cerveza.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La tienda lleva el nombre de Solana por el apellido de la viuda de Casimiro Mahou As\u00ed, las personas que accedan al portal www.tiendasolana.com no solo podr\u00e1n adquirir la familia de cervezas de la compa\u00f1\u00eda, sino tambi\u00e9n una amplia variedad de experiencias, tales como visitas al centro de producci\u00f3n de Mahou San Miguel en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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