{"id":1557,"date":"2019-06-04T20:56:56","date_gmt":"2019-06-04T17:56:56","guid":{"rendered":"https:\/\/favorite-news.com\/es\/visa-crea-un-plugin-para-que-aparezcan-mas-mujeres-deportistas-en-las-portadas-marcas\/"},"modified":"2019-06-04T20:56:57","modified_gmt":"2019-06-04T17:56:57","slug":"visa-crea-un-plugin-para-que-aparezcan-mas-mujeres-deportistas-en-las-portadas-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/visa-crea-un-plugin-para-que-aparezcan-mas-mujeres-deportistas-en-las-portadas-marcas\/","title":{"rendered":"Visa crea un \u2018plugin\u2019 para que aparezcan m\u00e1s mujeres deportistas en las portadas | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La acci\u00f3n es obra de Wysiwyg y Starcom <\/figcaption><\/figure>\n<p>\u00abSomosNoticia\u201d es el t\u00edtulo de la acci\u00f3n para la que la agencia digital de Publicis Groupe ha creado un <em>plugin <\/em>para el navegador Google Chrome que llena de deporte femenino la portada de los principales diarios deportivos (<em>Marca <\/em>y <em>As<\/em>). Al activarla,<strong> la extensi\u00f3n recorre todas las p\u00e1ginas interiores del peri\u00f3dico en busca de noticias de deporte femenino y reemplaza una a una las noticias de portada por ellas.\u00a0<\/strong><\/p>\n<p>El objetivo de esta extensi\u00f3n es que el p\u00fablico transforme estas portadas o comparta la acci\u00f3n para pedir a los medios un cambio real y conseguir que salgan m\u00e1s deportistas en portada habitualmente.\u00a0<\/p>\n<p>Esta iniciativa se enmarca dentro de la estrategia de Visa de apoyo al deporte femenino. La compa\u00f1\u00eda es uno de los mayores patrocinadores mundiales del f\u00fatbol femenino.<\/p>\n<p>Para dar a conocer esta iniciativa, y en estrecha colaboraci\u00f3n con Starcom, agencia de medios del Grupo Publicis, se ha lanzado un reto en los entornos digitales donde se pide a los usuarios que se sumen al proyecto descargando el <em>plugin <\/em>SomosNoticia para reclamar a los medios un cambio real y compartan la iniciativa con el <em>hashtag <\/em>#oneclick.<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1559671016_906_Visa-crea-un-\u2018plugin\u2019-para-que-aparezcan-mas-mujeres-deportistas.jpg\" alt=\"El plugin se ha creado para As y Marca\" title=\"El plugin se ha creado para As y Marca\"\/><\/div><figcaption>El plugin se ha creado para As y Marca<\/figcaption><\/figure>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1132824054305\/visa-crea-plugin-aparezcan-mas-mujeres-deportistas-portadas.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La acci\u00f3n es obra de Wysiwyg y Starcom \u00abSomosNoticia\u201d es el t\u00edtulo de la acci\u00f3n para la que la agencia digital de Publicis Groupe ha creado un plugin para el navegador Google Chrome que llena de deporte femenino la portada de los principales diarios deportivos (Marca y As). Al activarla, la extensi\u00f3n recorre todas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa crea un \u2018plugin\u2019 para que aparezcan m\u00e1s mujeres deportistas en las portadas | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/visa-crea-un-plugin-para-que-aparezcan-mas-mujeres-deportistas-en-las-portadas-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa crea un \u2018plugin\u2019 para que aparezcan m\u00e1s mujeres deportistas en las portadas | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La acci\u00f3n es obra de Wysiwyg y Starcom \u00abSomosNoticia\u201d es el t\u00edtulo de la acci\u00f3n para la que la agencia digital de Publicis Groupe ha creado un plugin para el navegador Google Chrome que llena de deporte femenino la portada de los principales diarios deportivos (Marca y As). 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