{"id":1533,"date":"2019-06-04T11:33:52","date_gmt":"2019-06-04T08:33:52","guid":{"rendered":"https:\/\/favorite-news.com\/es\/nielsen-medira-tambien-en-espana-la-aplicacion-movil-de-youtube-medios\/"},"modified":"2019-06-04T11:33:53","modified_gmt":"2019-06-04T08:33:53","slug":"nielsen-medira-tambien-en-espana-la-aplicacion-movil-de-youtube-medios","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/nielsen-medira-tambien-en-espana-la-aplicacion-movil-de-youtube-medios\/","title":{"rendered":"Nielsen medir\u00e1, tambi\u00e9n en Espa\u00f1a, la aplicaci\u00f3n m\u00f3vil de YouTube | Medios"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>yo<\/figcaption><\/figure>\n<p><strong>Este servicio se une a la medici\u00f3n que, a trav\u00e9s de su soluci\u00f3n Digital Ad Ratings, <\/strong>ya realiza de la plataforma de v\u00eddeos en navegadores web tanto en ordenador como en dispositivo m\u00f3vil.<\/p>\n<p>Con la ampliaci\u00f3n de este acuerdo, se indica en un comunicado, los anunciantes tendr\u00e1n acceso a los datos de edad y g\u00e9nero de los usuarios que ven publicidad en la aplicaci\u00f3n, as\u00ed como el alcance, la frecuencia y los impactos conseguidos en el p\u00fablico objetivo (GRPs). Digital Ad Ratings, se\u00f1alan tambi\u00e9n, usa m\u00e9tricas comparables a las que se utilizan para la televisi\u00f3n.<\/p>\n<p><strong>Desde Nielsen se ve este acuerdo global como un refuerzo a su posici\u00f3n en Espa\u00f1a, mercado en el que dej\u00f3 de operar durante varios a\u00f1os en el terreno digital y al que regres\u00f3 el pasado a\u00f1o con distintas soluciones.<\/strong> En palabras de Maira Barcellos, responsable de medici\u00f3n digital de Nielsen Espa\u00f1a, recogidas en la nota, \u201cla medici\u00f3n de YouTube a partir de Digital Ad Ratings, en un momento en que cada vez m\u00e1s usuarios consumen v\u00eddeo a trav\u00e9s de plataformas y dispositivos digitales, es crucial para proporcionar una visi\u00f3n completa del consumo de medios, especialmente con la amplia cuota que tiene YouTube en marketing m\u00f3vil de v\u00eddeo\u201d.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/medios\/noticia\/1132818028405\/nielsen-medira-tambien-espana-aplicacion-movil-de-youtube.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] yo Este servicio se une a la medici\u00f3n que, a trav\u00e9s de su soluci\u00f3n Digital Ad Ratings, ya realiza de la plataforma de v\u00eddeos en navegadores web tanto en ordenador como en dispositivo m\u00f3vil. Con la ampliaci\u00f3n de este acuerdo, se indica en un comunicado, los anunciantes tendr\u00e1n acceso a los datos de edad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nielsen medir\u00e1, tambi\u00e9n en Espa\u00f1a, la aplicaci\u00f3n m\u00f3vil de YouTube | Medios - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/nielsen-medira-tambien-en-espana-la-aplicacion-movil-de-youtube-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen medir\u00e1, tambi\u00e9n en Espa\u00f1a, la aplicaci\u00f3n m\u00f3vil de YouTube | Medios - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] yo Este servicio se une a la medici\u00f3n que, a trav\u00e9s de su soluci\u00f3n Digital Ad Ratings, ya realiza de la plataforma de v\u00eddeos en navegadores web tanto en ordenador como en dispositivo m\u00f3vil. 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