Una consumidora consulta la app de Venca<\/figcaption><\/figure>\nSe trata de la mayor subida hist\u00f3rica de esta cuota, que en 2012 llegaba s\u00f3lo al 1,4%, lo que pone de manifiesto la importancia del ecommerce para este sector y su proyecci\u00f3n de crecimiento a futuro. El papel del comercio electr\u00f3nico en el negocio de la moda tambi\u00e9n es relevante en t\u00e9rminos de volumen: el a\u00f1o pasado, m\u00e1s de cinco de cada cien prendas comercializadas en Espa\u00f1a se vendieron a trav\u00e9s de la Red.<\/p>\n
Perfil del comprador: mujer urbana y con estudios\u00a0<\/h4>\n
La mujer urbana y con estudios contin\u00faa siendo el perfil m\u00e1s habitual en Espa\u00f1a entre todos los tipos de consumidores de moda a trav\u00e9s de Internet. En concreto, el informe vuelve a se\u00f1alar que el perfil habitual corresponde a una mujer de entre 35 y 54 a\u00f1os que vive en ciudades de m\u00e1s de 100.000 habitantes y tiene una formaci\u00f3n con estudios superiores. No obstante, la moda se est\u00e1 volviendo m\u00e1s plural y cada vez integra segmentos m\u00e1s amplios de poblaci\u00f3n.<\/p>\n
Patrones de consumo por h\u00e1bitat<\/h4>\n
En esta edici\u00f3n, el informe aborda los patrones de consumo de moda online por h\u00e1bitat. En este sentido, la mayor compra media se registra entre los consumidores que viven en grandes zonas metropolitanas, con 6,7 unidades, pero quienes m\u00e1s gastan son los clientes de localidades peque\u00f1as, de menos de 30.000 habitantes, con un desembolso medio de 143,4 euros por persona y a\u00f1o. Por \u00faltimo, donde el canal online tiene una mayor penetraci\u00f3n es en las zonas urbanas de entre 30.001 y 500.000 habitantes, donde ya llega al 28,1% de la poblaci\u00f3n mayor de 15 a\u00f1os.<\/p>\n
135,8 euros, gasto medio manual<\/h4>\n
En global, el gasto medio anual de los consumidores espa\u00f1oles en moda online se situ\u00f3 el a\u00f1o pasado en 135,8 euros, frente a los 127,8 euros del a\u00f1o anterior y los 107,4 euros de 2016. Teniendo en cuenta que estos compradores adquieren una media de 6,5 art\u00edculos al a\u00f1o, cada producto adquirido a trav\u00e9s de Internet tiene un precio de alrededor de 20,9 euros, frente a los 21,1 euros del a\u00f1o anterior.<\/p>\n
El informe tambi\u00e9n vuelve a reflejar la apuesta de los operadores tradicionales por el canal online y c\u00f3mo, en consecuencia, los nativos offline han seguido ganando peso en las compras a trav\u00e9s de Internet. En este sentido, por primera vez los retailers coparon m\u00e1s ventas que los pure players, con una cuota del 51,3%. Por su parte, los nativos digitales han pasado de copar casi el 80% de las ventas online de moda en 2012 al 48,7% el a\u00f1o pasado.<\/p>\n<\/div>\n
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Internet sigue ganando terreno en el sector de la moda | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/internet-sigue-ganando-terreno-en-el-sector-de-la-moda-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet sigue ganando terreno en el sector de la moda | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Una consumidora consulta la app de Venca Se trata de la mayor subida hist\u00f3rica de esta cuota, que en 2012 llegaba s\u00f3lo al 1,4%, lo que pone de manifiesto la importancia del ecommerce para este sector y su proyecci\u00f3n de crecimiento a futuro. 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