{"id":1202,"date":"2019-05-24T21:39:04","date_gmt":"2019-05-24T18:39:04","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-exito-de-mercadona-en-redes-sociales-investigacion\/"},"modified":"2019-05-24T21:39:05","modified_gmt":"2019-05-24T18:39:05","slug":"el-exito-de-mercadona-en-redes-sociales-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-exito-de-mercadona-en-redes-sociales-investigacion\/","title":{"rendered":"El \u00e9xito de Mercadona en redes sociales | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La web de Mercadona<\/figcaption><\/figure>\n<p>El top 10 restante de marcas con mayor visibilidad e impacto en redes sociales han sido <strong>Dia, Druni, NYX Cosmetics, Ikea, Primor, Carrefour y Westwing.<\/strong> El estudio, elaborado por Epsilon Technologies, analiza m\u00e1s de 65.000 contenidos de los perfiles en redes sociales de 207 marcas de retail, con un total de 483 perfiles en Facebook, Twitter, Instagram y YouTube, con el objetivo de elaborar un ranking social media e identificar las principales estrategias de \u00e9xito de la comunicaci\u00f3n de las marcas.\u00a0<\/p>\n<p><strong>Mercadona <\/strong>lidera el ranking gracias a las interacciones generadas por una comunidad espont\u00e1nea de adeptos que viraliza los productos que lanza en el punto de venta usando los <em>hashtags <\/em>de la marca #Mercadona y #Hacendado. Gran parte de esta comunidad utiliza los productos de Mercadona como referencia para dar consejos de nutrici\u00f3n. Tambi\u00e9n se identifican usuarios que demuestran tener en su<em> top of mind <\/em>la marca Mercadona, incluy\u00e9ndola en el relato de situaciones cotidianas.\u00a0<\/p>\n<p><strong>Chollometro y PCComponentes<\/strong>, segunda y tercera en el ranking respectivamente, centran sus estrategias en la generaci\u00f3n de sorteos de productos de alto valor para el usuario de forma peri\u00f3dica. Este tipo de contenido gener\u00f3 el 45% de las interacciones de todo el panel.\u00a0<\/p>\n<h4>Instagram<\/h4>\n<p>Las empresas de retail generaron m\u00e1s de 30 millones de interacciones en redes sociales en Q1 de 2019 frente a los casi 8 millones del Gran Consumo o los casi 3 millones del sector de la Automoci\u00f3n, lo que demuestra la enorme fortaleza de este sector en redes. Instagram sobresale como la red social que m\u00e1s interacciones genera en perfiles propios y en canales externos (82% de las interacciones) y la que m\u00e1s crece (+136% respecto al primer trimestre de 2018).\u00a0<\/p>\n<p>El sector belleza es el de mayor participaci\u00f3n en la cuota de interacciones del mercado (25%). Los sectores de deporte y electr\u00f3nica en cambio son los que m\u00e1s han crecido en interacciones (+500% y +313% respectivamente).\u00a0<\/p>\n<p>Al tenet en cuenta las interacciones en canales externos, es decir, las interacciones que generan los <em>hashtags <\/em>en Instagram (prescriptores, influencers o celebrities), los diez <em>retailers <\/em>con mayor relevancia en Instagram en Espa\u00f1a en el primer trimestres de 2019 han sido, por este orden, <strong>Mercadona, Ikea, NYX Cosmetics, Druni, Carrefour, DIA, Westwing, Lidl, Goiko Grill y Multiopticas.\u00a0<\/strong><\/p>\n<h4>YouTube<\/h4>\n<p>Respecto a los <em>retailers <\/em>con m\u00e1s visitas en YouTube en el primer trimestre de 2019, lideran el ranking Lidl, con m\u00e1s de 9 millones de visitas a sus v\u00eddeos, McDonald\u2019s, con m\u00e1s de 7,5 millones de views, y Futbol Emotion, con m\u00e1s de 6 millones de views. Lidl lidera las <em>views <\/em>en YouTube gracias a las recetas que genera en la plataforma. Este tipo de contenidos gener\u00f3 el 19% de las <em>views <\/em>del mercado.\u00a0<\/p>\n<p>Los datos completos del Panel Icarus Analytics Retail Q1 2018 se pueden consultar aqu\u00ed.\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1132573031605\/exito-de-mercadona-redes-sociales.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La web de Mercadona El top 10 restante de marcas con mayor visibilidad e impacto en redes sociales han sido Dia, Druni, NYX Cosmetics, Ikea, Primor, Carrefour y Westwing. El estudio, elaborado por Epsilon Technologies, analiza m\u00e1s de 65.000 contenidos de los perfiles en redes sociales de 207 marcas de retail, con un total [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El \u00e9xito de Mercadona en redes sociales | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/el-exito-de-mercadona-en-redes-sociales-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u00e9xito de Mercadona en redes sociales | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La web de Mercadona El top 10 restante de marcas con mayor visibilidad e impacto en redes sociales han sido Dia, Druni, NYX Cosmetics, Ikea, Primor, Carrefour y Westwing. 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