{"id":1067,"date":"2019-05-22T18:02:47","date_gmt":"2019-05-22T15:02:47","guid":{"rendered":"https:\/\/favorite-news.com\/es\/smart-recrea-un-casting-de-un-reality-en-su-nueva-campana-marcas\/"},"modified":"2019-05-22T18:02:48","modified_gmt":"2019-05-22T15:02:48","slug":"smart-recrea-un-casting-de-un-reality-en-su-nueva-campana-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/smart-recrea-un-casting-de-un-reality-en-su-nueva-campana-marcas\/","title":{"rendered":"Smart recrea un casting de un \u2018reality\u2019 en su nueva campa\u00f1a | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La campa\u00f1a es obra de Publicis Emil<\/figcaption><\/figure>\n<p>Para reforzar la idea de que el producto es algo \u00fanico, casi de coleccionista, la campa\u00f1a, <strong>obra de Publicis Emil, <\/strong>comunica un casting de posibles due\u00f1os, como si se tratara de un reality, donde ninguno de los candidatos -por muy preparados que se les vea para las fiestas de la noche ibicenca- superan la prueba. Y son expulsados.\u00a0<\/p>\n<p>El recurso de la psicolog\u00eda inversa, decir que algo es inalcanzable para hacerlo m\u00e1s deseable, es la estrategia de comunicaci\u00f3n usada para llegar al p\u00fablico objetivo del smart EQ Ushua\u00efa Limited Edition 2019. Este es el quinto a\u00f1o de colaboraci\u00f3n entre la marca de autom\u00f3viles propiedad de Mercedes-Benz y el famoso hotel de Ibiza.\u00a0<\/p>\n<p>La campa\u00f1a se lanz\u00f3 el 6 de mayo, y est\u00e1 enfocada en digital y social media con gran \u00e9nfasis en formatos m\u00f3viles como Instagram Stories, adem\u00e1s de Facebook, YouTube, Spotify y distintos soportes display. <strong>AMQ maneja los medios.<\/strong><\/p>\n<p><iframe class=\"det-video\" width=\"100%\" id=\"vscPlayer\" src=\"http:\/\/vstream.websharecontent.es\/vdispatcher.aspx?id=Xt3gbiX%2f8FC6MzOZ3BM4OaHHr0wrI%2f6v&amp;c=1\" scrolling=\"no\" allowfullscreen=\"yes\" frameborder=\"0\" allowtransparency=\"yes\"><\/iframe><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1132525054305\/smart-recrea-casting-de-reality-nueva-campana.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La campa\u00f1a es obra de Publicis Emil Para reforzar la idea de que el producto es algo \u00fanico, casi de coleccionista, la campa\u00f1a, obra de Publicis Emil, comunica un casting de posibles due\u00f1os, como si se tratara de un reality, donde ninguno de los candidatos -por muy preparados que se les vea para las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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