{"id":1013,"date":"2019-05-21T16:33:46","date_gmt":"2019-05-21T13:33:46","guid":{"rendered":"https:\/\/favorite-news.com\/es\/que-hace-que-el-consumidor-cambie-de-banco-investigacion\/"},"modified":"2019-05-21T16:33:47","modified_gmt":"2019-05-21T13:33:47","slug":"que-hace-que-el-consumidor-cambie-de-banco-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/que-hace-que-el-consumidor-cambie-de-banco-investigacion\/","title":{"rendered":"\u00bfQu\u00e9 hace que el consumidor cambie de banco? | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>Una aplicaci\u00f3n de BBVA<\/figcaption><\/figure>\n<p>M\u00e1s all\u00e1 de los diferentes productos y servicios ofrecidos por cada banco, el principal motivo para cambiar de compa\u00f1\u00eda financiera est\u00e1 relacionado con un cambio de estado civil del usuario. Las b\u00fasquedas onsite revelan que el matrimonio o el divorcio son momentos vitales en los que cambia-mos de banco. Otros motivos m\u00e1s obvios para cambiar de banco que apunta el estudio son las ofer-tas y las comisiones.\u00a0<\/p>\n<p><strong>Bankia, y BBVA<\/strong> en menor medida, son los bancos que lideran las b\u00fasquedas relacionadas con un cambio de banco vinculado al estado civil. Por su parte, las personas que tienen un nuevo empleo se acercan a <strong>Caixabank<\/strong>, frente a las que son promocionadas dentro de su empresa, que son m\u00e1s del <strong>Santander<\/strong>. Aquellas que cambian al <strong>Banco Sabadell <\/strong>valoran el servicio al cliente. Por \u00faltimo, las que quieren cambiar de casa, se interesan por <strong>ING<\/strong>.<\/p>\n<p>El an\u00e1lisis realizado por Captify permite conocer mejor a los compradores de casas y sus intereses en los distintos momentos del viaje hasta contratar la hipoteca. Curiosamente hasta que no tienen pr\u00e1cticamente decidida la hipoteca no empieza la b\u00fasqueda de vivienda, lo que identificamos con un perfil comprador m\u00e1s realista que so\u00f1ador.\u00a0<\/p>\n<p>En la fase de consideraci\u00f3n, el usuario hace b\u00fasquedas relacionadas con el momento de la decisi\u00f3n de compra, como por ejemplo si es mejor alquilar o comprar o cu\u00e1ndo comprar una casa. En la fase de descubrimiento, b\u00fasquedas para saber m\u00e1s sobre las distintas hipotecas y calcular los intereses. Por \u00faltimo, cuando llega el momento de elegir, las b\u00fasquedas giran en torno a los comparadores de hipotecas y la b\u00fasqueda de vivienda.<\/p>\n<p>El uso de tecnolog\u00eda sem\u00e1ntica nos permite dibujar perfiles, intereses, momentos vitales e intenciones de compra. Con esta informaci\u00f3n podemos definir nuestro plan de marketing: a qu\u00e9 audiencia queremos llegar e impactarla a trav\u00e9s de distintos dispositivos a lo largo de todo el <em>funnel <\/em>de con-versi\u00f3n y medir los resultados.<\/p>\n<p>Por \u00faltimo, Captify ha realizado un estudio de las b\u00fasquedas efectuadas por los usuarios en 2018 sobre las principales entidades financieras espa\u00f1olas que refleja que la actividad de la banca tiene inter\u00e9s para los ciudadanos de a pie. Sin embargo, en este sector ser notorio no tiene por qu\u00e9 ser sin\u00f3nimo de tener mejor reputaci\u00f3n, ya que en muchos casos lo que motiva las b\u00fasquedas pueden ser noticias negativas como ca\u00eddas en la Bolsa o blanqueo de dinero.\u00a0\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1132498031605\/que-consumidor-cambie-de-banco.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Una aplicaci\u00f3n de BBVA M\u00e1s all\u00e1 de los diferentes productos y servicios ofrecidos por cada banco, el principal motivo para cambiar de compa\u00f1\u00eda financiera est\u00e1 relacionado con un cambio de estado civil del usuario. Las b\u00fasquedas onsite revelan que el matrimonio o el divorcio son momentos vitales en los que cambia-mos de banco. Otros [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 hace que el consumidor cambie de banco? | Investigaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/que-hace-que-el-consumidor-cambie-de-banco-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hace que el consumidor cambie de banco? | Investigaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Una aplicaci\u00f3n de BBVA M\u00e1s all\u00e1 de los diferentes productos y servicios ofrecidos por cada banco, el principal motivo para cambiar de compa\u00f1\u00eda financiera est\u00e1 relacionado con un cambio de estado civil del usuario. 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