{"id":1783,"date":"2021-08-25T07:46:19","date_gmt":"2021-08-25T07:46:19","guid":{"rendered":"https:\/\/favorite-news.com\/de\/publisher-adtech-plattform-sovrn-auf-shoppingtour-adzine\/"},"modified":"2021-08-25T07:47:10","modified_gmt":"2021-08-25T07:47:10","slug":"publisher-adtech-plattform-sovrn-auf-shoppingtour-adzine","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/de\/publisher-adtech-plattform-sovrn-auf-shoppingtour-adzine\/","title":{"rendered":"Publisher-Adtech-Plattform Sovrn auf Shoppingtour &#8211; ADZINE"},"content":{"rendered":"<p>\u201cDie \u00dcbernahme von Monetizer101 bringt den Verlagen eine weitere schnell wachsende Einnahmequelle, indem es ihnen erm\u00f6glicht, den Verbrauchern eine zielgenaue Auswahl an Preisen und H\u00e4ndlern zu pr\u00e4sentieren\u201d, kommentiert Walter Knapp, CEO von Sovrn, die Akquisition. Monetizer101 bietet neben Tools zur Integration von Preis- und H\u00e4ndlervergleichen auch ausf\u00fchrliche Reportings f\u00fcr die Publisher, die ihnen dabei helfen sollen, Konversionsraten zu verbessern und h\u00f6here Ums\u00e4tze zu erzielen. <\/p>\n<p>Das zweite neue Unternehmen im Besitz von Sovrn ist Proper Media. Damit erwirbt die Adtech-Plattform eine Werbetechnologie f\u00fcr Header Bidding, die Publisher dabei unterst\u00fctzen soll, bestm\u00f6gliche Ertr\u00e4ge aus digitaler Werbung zu generieren. \u201cUnser Ziel ist es, unseren Kunden zu helfen, mehr von ihren hart verdienten Einnahmen zu behalten\u201c, erkl\u00e4rt Walter Knapp weiter. <\/p>\n<p>Sovrn bietet Publishern eine Advertising-Plattform, die neben dem Verkauf von Inventar via Header Bidding auch Analyse-Funktionen und die M\u00f6glichkeit zur Monetarisierung der Publisher-Daten bietet. In Deutschland hat das amerikanische Unternehmen eine Niederlassung in Hamburg und arbeitet bereits mit namhaften Publishern zusammen. <\/p>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.adzine.de\/2021\/08\/publisher-adtech-plattform-sovrn-auf-shoppingtour\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDie \u00dcbernahme von Monetizer101 bringt den Verlagen eine weitere schnell wachsende Einnahmequelle, indem es ihnen erm\u00f6glicht, den Verbrauchern eine zielgenaue Auswahl an Preisen und H\u00e4ndlern zu pr\u00e4sentieren\u201d, kommentiert Walter Knapp, CEO von Sovrn, die Akquisition. Monetizer101 bietet neben Tools zur Integration von Preis- und H\u00e4ndlervergleichen auch ausf\u00fchrliche Reportings f\u00fcr die Publisher, die ihnen dabei helfen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publisher-Adtech-Plattform Sovrn auf Shoppingtour - ADZINE - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/de\/publisher-adtech-plattform-sovrn-auf-shoppingtour-adzine\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher-Adtech-Plattform Sovrn auf Shoppingtour - ADZINE - Favorite News\" \/>\n<meta property=\"og:description\" content=\"\u201cDie \u00dcbernahme von Monetizer101 bringt den Verlagen eine weitere schnell wachsende Einnahmequelle, indem es ihnen erm\u00f6glicht, den Verbrauchern eine zielgenaue Auswahl an Preisen und H\u00e4ndlern zu pr\u00e4sentieren\u201d, kommentiert Walter Knapp, CEO von Sovrn, die Akquisition. 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