{"id":2047,"date":"2021-07-30T17:11:35","date_gmt":"2021-07-30T17:11:35","guid":{"rendered":"https:\/\/favorite-news.com\/cn\/global-brands-%e7%9a%84%e7%be%8e%e5%9b%bd%e4%b8%9a%e5%8a%a1%e7%94%b3%e8%af%b7%e7%a0%b4%e4%ba%a7%e4%bf%9d%e6%8a%a4\/"},"modified":"2021-07-30T17:11:38","modified_gmt":"2021-07-30T17:11:38","slug":"global-brands-%e7%9a%84%e7%be%8e%e5%9b%bd%e4%b8%9a%e5%8a%a1%e7%94%b3%e8%af%b7%e7%a0%b4%e4%ba%a7%e4%bf%9d%e6%8a%a4","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/cn\/global-brands-%e7%9a%84%e7%be%8e%e5%9b%bd%e4%b8%9a%e5%8a%a1%e7%94%b3%e8%af%b7%e7%a0%b4%e4%ba%a7%e4%bf%9d%e6%8a%a4\/","title":{"rendered":"Global Brands \u7684\u7f8e\u56fd\u4e1a\u52a1\u7533\u8bf7\u7834\u4ea7\u4fdd\u62a4"},"content":{"rendered":"

Dive Brief\uff1a\u670d\u88c5\u5236\u9020\u5546\u548c\u54c1\u724c\u6240\u6709\u8005 Global Brands Group \u7684\u7f8e\u56fd\u5206\u652f\u673a\u6784\u5df2\u6839\u636e\u7b2c 11 \u7ae0\u7533\u8bf7\u51fa\u552e\u5173\u952e\u8d44\u4ea7\u3002 \u8be5\u516c\u53f8\u4e3a\u5176 Aquatalia \u54c1\u724c\u51fa\u4ef7 1730 \u4e07\u7f8e\u5143\u3002 GBG USA \u8fd8\u5e0c\u671b\u51fa\u552e\u7834\u4ea7\u7684\u201c\u5927\u90e8\u5206\u5269\u4f59\u8d44\u4ea7\u201d\uff0c\u5305\u62ec Ely & Walker\u3001Airband\u3001MagnaReady\u3001Yarrow\u3001B New York \u548c Juniper unltd\u3002 \u7834\u4ea7\u662f\u5728\u8be5\u516c\u53f8\u51fa\u552e\u4e0e Frye \u548c Spyder \u54c1\u724c\u76f8\u5173\u7684\u8d44\u4ea7\u548c\u5e93\u5b58\u4e4b\u540e\u53d1\u751f\u7684\u3002 \u5728 Global Brands \u7684\u91d1\u878d\u52a8\u8361\u4e2d\uff0c\u8fd9\u4e9b\u54c1\u724c\u7684\u6240\u6709\u8005 Authentic Brands \u6700\u8fd1\u5c06\u8fd9\u4e9b\u8bb8\u53ef\u91cd\u65b0\u5206\u914d\u7ed9\u4e86\u65b0\u7684\u8fd0\u8425\u5408\u4f5c\u4f19\u4f34\u3002 Dive Insight\uff1a\u6b63\u5982 GBG USA \u81ea\u5df1\u7684\u9996\u5e2d\u8d22\u52a1\u5b98\u6240\u8bf4\uff0c\u5728 COVID-19 \u5f71\u54cd\u5168\u7403\u670d\u88c5\u9500\u552e\u540e\uff0c\u8be5\u516c\u53f8\u201c\u5192\u70df\u201d\u8fdb\u5165\u7834\u4ea7\u7a0b\u5e8f\u3002 \u8be5\u516c\u53f8\u7684\u6bcd\u516c\u53f8\u66fe\u662f\u5229\u4e30\u4f9b\u5e94\u94fe\u96c6\u56e2\u7684\u4e00\u90e8\u5206\uff0c\u76f4\u5230 2014 \u5e74\u5206\u62c6\u4e3a\u81ea\u5df1\u7684\u516c\u53f8\uff0c\u76f4\u5230\u6700\u8fd1\u624d\u5728\u9999\u6e2f\u8bc1\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\u3002 \u5b83\u65e2\u62e5\u6709\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u53c8\u6839\u636e\u8bb8\u53ef\u4e3a\u5176\u4ed6\u54c1\u724c\u6240\u6709\u8005\u5236\u9020\u548c\u91c7\u8d2d\u4ea7\u54c1\u3002 GBG USA \u62e5\u6709\u7684\u54c1\u724c\u5305\u62ec\u8be5\u516c\u53f8\u8bd5\u56fe\u5728\u7834\u4ea7\u65f6\u51fa\u552e\u7684\u54c1\u724c\uff0c\u540c\u65f6\u5b83\u6388\u6743\u4e86 All Saints\u3001Le Tigre\u3001Capezio \u548c Saga \u54c1\u724c\u3002 \u8be5\u516c\u53f8\u8fd8\u751f\u4ea7\u81ea\u6709\u54c1\u724c\u4ea7\u54c1\uff0c\u5305\u62ec\u6885\u897f\u767e\u8d27\u7684\u978b\u7c7b\u54c1\u724c\u3002 \u6839\u636e GBG USA \u9996\u5e2d\u8d22\u52a1\u5b98 Mark Caldwell \u7684\u8bf4\u6cd5\uff0cGlobal Brands \u7ea6 85% \u7684\u9500\u552e\u989d\u6765\u81ea\u6279\u53d1\uff0c\u5305\u62ec\u6885\u897f\u767e\u8d27\u3001Costco\u3001TJ Maxx\u3001\u4e9a\u9a6c\u900a\u3001Nordstrom\u3001Dillard’s\u3001Burlington\u3001Bloomingdale’s \u548c Neiman Marcus \u7b49\u4e3b\u8981\u96f6\u552e\u5546\u3002 COVID-19 \u5bf9\u670d\u88c5\u884c\u4e1a\u7684\u6709\u5bb3\u5f71\u54cd\u5df2\u5f97\u5230\u5145\u5206\u8bc1\u660e\u3002 \u987e\u5ba2\u4f1a\u907f\u5f00\u670d\u88c5\u5e97\u4ee5\u53ca\u529e\u516c\u5ba4\u548c\u793e\u4ea4\u6d3b\u52a8\uff0c\u8fd9\u4e9b\u6d3b\u52a8\u4f1a\u63a8\u52a8\u8863\u67dc\u6d88\u8d39\u3002 \u6839\u636e\u8003\u5fb7\u5a01\u5c14\u7684\u8bf4\u6cd5\uff0c\u5728\u622a\u81f3\u4eca\u5e74 3 \u6708\u7684\u8d22\u653f\u5e74\u5ea6\u4e2d\uff0cGBG USA \u81ea\u8eab\u7684\u9500\u552e\u989d\u4e0b\u964d\u4e86 44%\uff0c\u5176\u4e2d\u5305\u62ec\u5927\u6d41\u884c\u6700\u8270\u96be\u7684\u65f6\u671f\u3002 \u8003\u5fb7\u5a01\u5c14\u5728\u6cd5\u5ead\u6587\u4ef6\u4e2d\u8bf4\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u5927\u6d41\u884c\u88ad\u51fb\u4e86\u516c\u53f8\u7684\u4f9b\u5e94\u94fe\uff0c\u5236\u9020\u5546\u7f3a\u4e4f\u4ea7\u80fd\u6216\u6750\u6599\uff0c\u5206\u9500\u7f51\u7edc\u201c\u8d8a\u6765\u8d8a\u591a\u5730\u79ef\u538b\u201d\u3002 Global Brands \u7684\u6d41\u52a8\u6027\u95ee\u9898\u52a0\u5267\u4e86\u8fd9\u4e00\u5207\u3002 \u5b83\u7684\u4e00\u4e9b\u4f9b\u5e94\u5546\u5bf9 Global Brands \u7684\u8d22\u52a1\u56f0\u5883\u6301\u8c28\u614e\u6001\u5ea6\uff0c\u8981\u6c42\u8d27\u5230\u4ed8\u6b3e\uff0c\u5e76\u4ee5\u5176\u4ed6\u65b9\u5f0f\u6536\u7d27\u6761\u6b3e\uff0c\u4ece\u800c\u52a0\u6df1\u4e86\u5176\u8fd0\u8425\u548c\u8d22\u52a1\u95ee\u9898\u3002 \u5bf9\u54c1\u724c\u6240\u6709\u8005\u7684\u7248\u7a0e\u4e49\u52a1\u662f\u516c\u53f8\u8d44\u4ea7\u8d1f\u503a\u8868\u7684\u53e6\u4e00\u4e2a\u8d1f\u62c5\u3002 \u8003\u5fb7\u5a01\u5c14\u7279\u522b\u6307\u51fa\u4e86\u6b20 Authentic Brands Group \u7684\u4fdd\u8bc1\u6700\u4f4e\u7248\u7a0e\u3002 \u6839\u636e\u6cd5\u5ead\u6587\u4ef6\uff0c\u867d\u7136\u5728 GBG \u51fa\u552e\u4e0e\u8bb8\u53ef\u76f8\u5173\u7684\u8d44\u4ea7\u540e\uff0cFrye \u548c Spyder \u7684\u8bb8\u53ef\u5b89\u6392\u88ab\u53d6\u6d88\uff0c\u4f46\u8be5\u516c\u53f8\u4ecd\u4ee5\u7ea6 360 \u4e07\u7f8e\u5143\u7684\u4ef7\u683c\u4e0e\u8be5\u54c1\u724c\u96c6\u56e2\u6302\u94a9\u3002 GBG \u8fd8\u6b20 Kenneth Cole\uff08600 \u4e07\u7f8e\u5143\uff09\u3001Sequential Brands\uff08200 \u4e07\u7f8e\u5143\uff09\u548c Marquee Brands\uff08860,000 \u7f8e\u5143\uff09\u7684\u7248\u7a0e\u3002 \u8fd9\u4e9b\u6570\u5b57\u7a81\u663e\u4e86 Authentic Brands \u53ca\u5176\u541e\u566c\u77e5\u8bc6\u4ea7\u6743\u7684\u540c\u884c\u6240\u5021\u5bfc\u7684\u6a21\u5f0f\u4e2d\u7684\u4e00\u4e9b\u9690\u85cf\u98ce\u9669\u3002 \u867d\u7136\u54c1\u724c\u96c6\u56e2\u5c06\u5927\u90e8\u5206\u4e1a\u52a1\u5916\u5305\u7ed9\u7b2c\u4e09\u65b9\u5408\u4f5c\u4f19\u4f34\uff0c\u5982 Global Brands\uff0c\u4f46\u54c1\u724c\u6240\u6709\u8005\u7684\u8d22\u52a1\u72b6\u51b5\u4e0e\u5176\u5408\u4f5c\u4f19\u4f34\u7684\u8d22\u52a1\u72b6\u51b5\u5bc6\u5207\u76f8\u5173\u3002 \u5728\u6700\u8fd1\u7684 IPO \u6587\u4ef6\u4e2d\uff0cAuthentic Brands \u62ab\u9732 Global Brands \u662f\u5176\u6700\u5927\u7684\u8fd0\u8425\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\u3002 \u968f\u7740 Global Brands \u5bf9\u8d37\u65b9\u91c7\u53d6\u5bbd\u5bb9\u6001\u5ea6\u5e76\u9762\u4e34\u66f4\u5927\u7684\u56f0\u5883\uff0c\u8be5\u516c\u53f8\u4e00\u76f4\u5728\u51fa\u552e\u8d44\u4ea7\u5e76\u5bfb\u6c42\u51fa\u552e\u66f4\u591a\u8d44\u4ea7\u3002 \u8003\u5fb7\u5a01\u5c14\u8bf4\uff0c\u8be5\u516c\u53f8\u5df2\u4e0e\u5404\u79cd\u8d44\u4ea7\u7684\u6f5c\u5728\u4e70\u5bb6\u7b7e\u7f72\u4e86 30 \u4efd\u4fdd\u5bc6\u534f\u8bae\u3002 \u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u51fa\u552e\u4e86\u4e0e Authentic Brands \u62e5\u6709\u7684 Frye \u548c Spyder \u54c1\u724c\u76f8\u5173\u7684\u8d44\u4ea7\uff0c\u4ee5\u53ca\u6765\u81ea\u6295\u8d44\u516c\u53f8 Windsong Global \u7684\u9644\u5c5e\u6709\u9650\u8d23\u4efb\u516c\u53f8\u5bf9 Aquatalia \u7684\u8ddf\u8e2a\u7ade\u6807\u3002 \u5728\u7834\u4ea7\u65f6\uff0c\u8be5\u516c\u53f8\u57fa\u672c\u4e0a\u662f\u5728\u5bfb\u6c42\u96f6\u788e\u51fa\u552e\u81ea\u5df1\u3002 GBG \u5e0c\u671b\u7ed9\u6f5c\u5728\u4e70\u5bb6 50 \u5929\u7684\u65f6\u95f4\u6765\u63d0\u4ea4\u516c\u53f8\u54c1\u724c\u7684\u4e2a\u4eba\u6216\u5305\u88f9\u7684\u6295\u6807\u3002<\/p>\n

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