{"id":2032,"date":"2021-07-27T17:02:30","date_gmt":"2021-07-27T17:02:30","guid":{"rendered":"https:\/\/favorite-news.com\/cn\/%e5%95%86%e5%ba%97%e5%8f%af%e8%83%bd%e5%be%88%e5%bf%ab%e4%bc%9a%e5%b0%86%e4%b8%89%e5%88%86%e4%b9%8b%e4%b8%80%e7%9a%84%e7%a9%ba%e9%97%b4%e7%94%a8%e4%ba%8e%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b1%a5\/"},"modified":"2021-07-27T17:02:32","modified_gmt":"2021-07-27T17:02:32","slug":"%e5%95%86%e5%ba%97%e5%8f%af%e8%83%bd%e5%be%88%e5%bf%ab%e4%bc%9a%e5%b0%86%e4%b8%89%e5%88%86%e4%b9%8b%e4%b8%80%e7%9a%84%e7%a9%ba%e9%97%b4%e7%94%a8%e4%ba%8e%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b1%a5","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/cn\/%e5%95%86%e5%ba%97%e5%8f%af%e8%83%bd%e5%be%88%e5%bf%ab%e4%bc%9a%e5%b0%86%e4%b8%89%e5%88%86%e4%b9%8b%e4%b8%80%e7%9a%84%e7%a9%ba%e9%97%b4%e7%94%a8%e4%ba%8e%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b1%a5\/","title":{"rendered":"\u5546\u5e97\u53ef\u80fd\u5f88\u5feb\u4f1a\u5c06\u4e09\u5206\u4e4b\u4e00\u7684\u7a7a\u95f4\u7528\u4e8e\u7535\u5b50\u5546\u52a1\u5c65\u884c\uff1a\u62a5\u544a"},"content":{"rendered":"<p>Dive Brief\uff1a\u6839\u636e Ascential \u7684 Edge \u7814\u7a76\uff0c\u7535\u5b50\u5546\u52a1\u5728\u5927\u6d41\u884c\u7684\u63a8\u52a8\u4e0b\u5df2\u7ecf\u5728\u4e0a\u5347\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5168\u7403\u5546\u5e97\u5c06\u591a\u8fbe\u4e09\u5206\u4e4b\u4e00\u7684\u7a7a\u95f4\u7528\u4e8e\u5728\u7ebf\u8ba2\u5355\u5c65\u884c\u3002 \u8fd9\u90e8\u5206\u57fa\u4e8e\u8be5\u516c\u53f8\u7684\u4f30\u8ba1\uff0c\u5373\u5230 2023 \u5e74\uff0c\u5168\u7403\u8fde\u9501\u96f6\u552e\u7684 34.8% \u5c06\u5728\u7ebf\u4e0a\uff0c\u9ad8\u4e8e 2021 \u5e74\u7684 30%\uff0c\u5230 2025 \u5e74\u4e0a\u5347\u5230\u8fd1 40%\u3002\u4f46\u7f8e\u56fd\u7684\u5728\u7ebf\u96f6\u552e\u989d\u8981\u4f4e\u5f97\u591a\uff0c\u7f8e\u56fd\u751a\u81f3\u6839\u636e eMarketer 7 \u6708\u4efd\u7684\u4e00\u4efd\u62a5\u544a\uff0c\u5230 2025 \u5e74\uff0c\u5feb\u901f\u589e\u957f\u7684\u7535\u5b50\u5546\u52a1\u5c06\u8fbe\u5230\u96f6\u552e\u989d\u7684 23.6%\u3002 \u6839\u636e\u8be5\u62a5\u544a\uff0c\u5230 2024 \u5e74\uff0c\u5546\u5e97\u5c65\u884c\u670d\u52a1\u6709\u671b\u8fbe\u5230 1409.6 \u4ebf\u7f8e\u5143\u3002  Dive Insight\uff1a\u5f53\u53bb\u5e74\u5927\u6d41\u884c\u51fa\u73b0\u65f6\uff0c\u7535\u5b50\u5546\u52a1\u5df2\u7ecf\u6270\u4e71\u4e86\u96f6\u552e\u4e1a\u4e8c\u5341\u591a\u5e74\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u7ebf\u83b7\u5f97\u4ed6\u4eec\u60f3\u8981\u6216\u9700\u8981\u7684\u5927\u90e8\u5206\u4e1c\u897f\u3002 \u636e Ascential \u7684 Edge \u79f0\uff0c\u8fd9\u52a0\u901f\u4e86\u8fd9\u79cd\u98a0\u8986\uff0c\u4ee5\u53ca\u5bf9\u96f6\u552e\u4e1a\u7684\u6570\u5b57\u5316\u4fb5\u8680\uff0c\u63d0\u524d\u4e86\u4e24\u5e74\u3002 \u8bb8\u591a\u4e3b\u8981\u53c2\u4e0e\u8005\u7684\u7535\u5b50\u5546\u52a1\u51e0\u4e4e\u4e0e\u4e9a\u9a6c\u900a\u5b58\u5728\u7684\u65f6\u95f4\u4e00\u6837\u957f\uff0c\u4f46\u53bb\u5e74\u8fd8\u6709\u66f4\u591a\u53c2\u4e0e\u8005\u52a0\u5165\u3002 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\u7814\u7a76\u4eba\u5458\u4e13\u6ce8\u4e8e\u5229\u7528\u5546\u5e97\u6765\u6ee1\u8db3\u5728\u7ebf\u8d2d\u7269\u8005\u7684\u9700\u6c42\uff0c\u4f46\u4ed6\u4eec\u4e5f\u6307\u51fa\u5b9e\u4f53\u5e97\u4ecd\u7136\u5fc5\u4e0d\u53ef\u5c11\u5230\u8425\u9500\u548c\u9500\u552e\u3002  Edge Retail Insight \u5168\u6e20\u9053\u6d1e\u5bdf\u603b\u76d1 David Gordon \u8868\u793a\uff0c\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u53ef\u80fd\u6a21\u7cca\u4e0d\u6e05\uff0c\u4f46\u95e8\u5e97\u7684\u91cd\u8981\u6027\u662f\u663e\u800c\u6613\u89c1\u7684\u3002  \u201d[T]\u672a\u6765\u7684\u5546\u5e97\u5fc5\u987b\u6210\u4e3a\u54c1\u724c\u548c\u4ea7\u54c1\u4f53\u9a8c\u7684\u5b9e\u4f53\u95e8\u6237\u2014\u2014\u6210\u4e3a\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u4f7f\u7528\u6570\u5b57\u63a5\u89e6\u70b9\uff08\u5982\u624b\u673a\u548c\u793e\u4ea4\u5a92\u4f53\uff09\u7684\u540c\u65f6\u53d7\u5230\u542f\u53d1\u3001\u5b66\u4e60\u3001\u5408\u4f5c\u3001\u793e\u4ea4\u548c\u5c1d\u8bd5\u65b0\u4ea7\u54c1\u7684\u5730\u65b9\u4ee5\u53ca\u5176\u4ed6\u6280\u672f\u8fdb\u6b65\uff0c\u4ee5\u63a8\u52a8\u5e97\u5185\u5ba2\u6d41\u91cf\u5e76\u4f7f\u5b9e\u4f53\u5e97\u80fd\u591f\u4f5c\u4e3a\u66f4\u5e7f\u6cdb\u3001\u76f8\u4e92\u5173\u8054\u7684\u751f\u6001\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\u8fd0\u8425\uff0c\u201d\u6208\u767b\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8bf4\u3002\u201c\u8fd9\u5c06\u610f\u5473\u7740\uff0c\u9664\u5176\u4ed6\u5916\uff0c\u5546\u5e97\u7f51\u7edc\u5c06\u53d8\u5f97\u8d8a\u6765\u8d8a\u6700\u540e\u4e00\u82f1\u91cc\u5b9e\u73b0\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u201d<\/p>\n<p>\n<!--noindex--><br 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