What if the role of a marketer is about not having the right answers, but asking the right questions? Much of what a marketer does is ask questions: we probe others or we probe information. But when is the last time you stopped to think about how you ask questions? I was reminded of this while trying to work through […]
Developing an internal carbon offsetting strategy likely isn’t on most marketing teams’ agenda, but at Ovo Energy it’s a top priority. The energy provider is looking to spearhead change by introducing a marketing strategy that pus the focus on sustainability rather than visibility. That will see the company prioritise digital marketing and no longer use non-digital advertising in public places. […]
Are you due a privacy check up? If so, help is at hand. Facebook is launching ‘privacy cafés’ across the UK where users can get “help and advice” on how to change their privacy settings. And with a free drink from a “limited menu” to boot. This is just the latest move from the world’s largest social network in response […]
As the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look go build sustainable businesses. Direct-to-consumer (DTC) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen. In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make […]
Customer centricity. Omnichannel experiences. Experience mapping. Just how many buzzwords can we create to describe the unicorn of genuinely good marketing; that of understanding and meeting the needs of the customer? I find it astounding that the more sophisticated we get – with analytics, predictive modelling and rafts of data scientists – the less able we seem to be to […]
In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved. John Lewis has topped YouGov BrandIndex’s brand health rankings in the UK for a second year, leading a top three made up of retail brands that suggests despite the troubles on the high street, consumers still think […]
Three’s marketing boss Shadi Halliwell didn’t think she’d ever go back to mobile. Having worked in the industry for almost 25 years, most of which was spent at O2 where she relaunched the Millennium Dome in London as the O2 Arena, she jumped ship and joined Harvey Nichols as group marketing and creative director in 2014. There, she was tasked […]
Online auction giant eBay is extending its customer-centric approach to help SMEs in Wolverhampton revive the struggling high street. The eBay Retail Revival project in Wolverhampton. In the UK, more than 25 million people browse, buy or sell on eBay each year, with participation growing by around 7.5% every 12 months. Indeed, the auction site has a 60% penetration rate […]
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As assumptions around gender are being challenged like never before, brands have an important role to play in shaping a more inclusive world. But they must look beyond a commercial lens if they want to be a force for good. Imagine a world without gender. Where colours, smells, tastes, clothes, cosmetics, cars and toys are completely gender neutral. Blue isn’t […]
Essential Internet Marketing News of 2019 Which a Marketer Shall Know
When a year starts, it is high time for marketers and other related specialists to check the trending SEO news and to read plentiful articles on digital marketing news. As for the top digital marketing trends in 2019, one would better pay attention to diverse technological innovations and the lifestyle of consumers and target audience, as well as analyze their behavior and habits.
Two Main Innovations Influencing Online and SEO Trends of 2019
- Augmented and virtual reality is not new for digital marketing, these technologies have already been successfully used. However, in the nearest future, one will not purchase furniture from IKEA or an apartment without this tool. This digital advertising piece of news provides a consumer with the chance to see with own eyes what is bought. The technology is quite costly, however, the payback is high. It is a powerful marketing tool.
- In accordance with the news of digital marketing, artificial intellect has started to be widely used. The technology is used to exactly identify the preferences of the target audience and online behavioral habits. It is already successfully implemented by YouTube.
Online Marketing Trends Which are Still Relevant
The marketing news in social media is not very surprising as well. Recently, according to the news from Google SEO, video content has been highly valuable. It shall become the center of each advertising campaign. Preference should be given to short clips and videos as an audience is not likely to spend a lot of time watching content.
The News in Digital Marketing Changing the Strategies
Voice search is widely used by customers and consumers. Becoming new in brand marketing, it imposes new requirements on the content as texts have to sound like a conversational speech in stylistics.
Native advertising is a must. Almost 30% of users block ads and promoted posts on social networks. Thus, marketers and copywriters have to create such content that a consumer does not understand at first sight if it is an advertisement or just a coincidence or honest recommendation. For this reason, opinion leaders are so appreciated and have become the main advertising means and source of news in social media.
Only the brands and companies staying tuned about the news in SEO will keep the pace with innovations and adapt marketing campaigns to requirements and expectations of the target audience in 2019 and hereafter.